Understanding PWA
PWA or Progressive Web App Development is a web technology for building websites that feel like applications. They are not like the native applications which the user can download from the Appstore, PWAs are developed from the browser tab. They are intensely responsive because of some exceptional features such as being lightweight for multiple devices such as smartphones. They also have limited options like less OS space, less memory, etc. The approach of providing this solution is to enrich the user experience across all platforms.
It can also be said that Progressive web app development takes out the efficiencies of native applications and use them with the website elements to create the latest applications. Read how Progressive Web Apps deliver a Native-App experience in our blog – Progressive Web Apps – Deliver Native-App Experience
Why PWA development is the next big thing in the regime of application development?
Progressive web applications are nowhere less than any native application, the track is clear for PWA. Since PWA is strong and flexible, it will always stay longer and will not break down with time. It followed the rule of survival of the fittest. Few benefits which make PWA the next big thing –
- Accessibility and Adaptability Feature.
- Lower Degree of Dependency on the Internet.
- Requires Much Less Space as Compared to Native Apps.
- Very Less Loading Time.
- The Apps Always Stay Updated Automatically.
- PWA is Easy to Use and Find.
- It can be Stored on the Home Page for the Feel of Native App.
- PWA also Triggers Notifications Just Like the Native Apps.
The Standing of E-commerce Market During Coronavirus
Coronavirus has disorganized the lives of mankind all over the world with no signs of leaving which is leading to a rise in the fear amongst all. We cannot always keep our business and lives wrapped up because of this pandemic. The E-commerce market is a saviour for such a situation and it can be made even more effective by converting to Progressive Web Apps. Let’s figure out how and why. Understand the significance of PWA for your E-commerce business in our blog – The Significance of PWA for your Ecommerce Business
The E-commerce market is facing both opportunities and challenges during this crisis. On one hand, we are seeing a huge rise in use of E-commerce stores and apps for essentials like medicines, groceries, hygiene products and medical supplies etc. and on the other hand, people are panic buying and stocking up necessities due to the lockdown and E-commerce websites and apps are struggling to serve their customers on time with full functionality.
The traffic on E-commerce websites has increased tremendously because of the migration of regular offline shops to online shopping. Many E-commerce businesses like fashion, cosmetics, luxury items etc. are facing downsides due to COVID-19 effect.
Will the Adoption of PWA help?
As discussed above, there are two types of E-businesses in this situation, one who is gaining heavily in this pandemic like grocery and pharmacy E-commerce apps and the other one who are suffering due to pandemic like salon/spa/online food delivery app etc. We will explore both the categories and role of PWA in them.
1st Category – E-businesses with low demand
The businesses who are undergoing low demand because of COVID-19 should adopt progressive web app development. With PWA, these businesses can attract people to look for their products and get the latest updates because of a lot of free time. They can attract a potential group of customers and take advantage of PWA with its amazing features such as push notifications, fast loading speed, quick access on the home screen and responsive design to keep the audience engaged.
PWA is also good for SEO and hence they can improve their website ranking. Through PWA, you can keep the audience engaged in your store with entertainment, tasks etc without any downloads and offline capability.
2nd Category – E-businesses with high demand
This pandemic has to get over at some point of time and life will get normal after that and people also will shift to other apps. The high demand for the necessities I sonly because of the pandemic and once it gets over, the demand will also fall. They need to prepare a PWA right now to keep going and so that you can benefit in the future. The same amount of traffic will be on your online store or app even after the pandemic once the audience gets impressed and used to your progressive web app.
PWA is the Future of Web Apps
Businesses are adopting PWAs for productivity and hyper-growth. PWAs are viewed as the future of web applications without any doubt, so you just need to choose between PWA or nothing amidst this crisis. The extent of damage caused by Coronavirus to our lives is going to increase in the coming days. Many businesses are getting shut down completely after facing huge losses and with no hope for the future. One should not give up and remember that this too shall pass and the thing will get back to normal. It is totally your choice whether to give up or be prepared for the future with PWA which can help you in growing even after the pandemic.
Once this COVID-19 is over, there will be a high peak in E-commerce sales. With the new features of PWA like auto-updates, fast-loading, no downloads etc. you can shine quickly and even more than the native apps or E-commerce stores. To gain more understanding on why PWA is the future of Web Apps, read our blog – Why Google, Apple, and Microsoft Are On Board With Progressive Web Apps?
To Conclude
Most of the E-commerce app development platforms keep quarrelling between PWA and native applications. At this point of time, converting your website to PWA can be proved to be the right decision as it has huge options for you to attract and keep the users engaged. Surely, progressive web apps are changing the whole trend in 2020 and they are crucial for staying ahead in the competition.
About SynergyTop
PWAs are here to stay and it would be worth your while to seriously consider this phenomenal trend for your E-commerce business. SynergyTop can help you develop with PWA development – tailor-made as per your requirements. Write to info@synergytop.com for further details.
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