Progressive Web Application (PWA) is among the latest advancements in the web technology world. PWAs have been garnering a lot of attention since it was introduced by Google.
PWAs are reliable, fast and engaging and give the same user experience as that of a native mobile application. These applications are developed with front-end technologies, such as JavaScript, HTML, and CSS to provide the best performance and interactive user experience.
Who is using PWA?
Why choose PWAs for your Startup?
The inherent goal of every startup is to establish a great customer relationship, grow their business, and create online brand awareness and reputation. In order to achieve this goal, your startup would need web solutions and mobile applications. You would need to hire web developers to create the said web solutions and mobile app developers to create iOS and Android applications, right?
Instead of all that, you can choose Progressive Web Applications, which brings you the best of both web and mobile applications.
PWAs enable a native-app-like user experience, including push notifications, full screen and access to offline content. They also provide the best features of the web, such as access to diverse browsers, real-time loading and Google indexing. They take a short time for development and deployment and are easy to maintain. They not only save on development time and cost but also facilitate faster time-to-market.
PWAs have become a game-changer for new businesses
Here are some reasons why PWAs are the right choice for your startup business –
Connects Larger Audience
PWAs offer platform independence. This implies that the Progressive Web Applications are compatible with all platforms and run on most mobile operating systems, including Android and iOS. They enable you to interact with a larger audience and reach a considerable number of people with ease. Your customers can avail of your services anytime, anywhere.
Increase Customers Conversion
As per PWA Stats, Treebo witnessed a 4-fold increase in the conversion rate after the launch of its PWA. There was also a three-time increase in the conversion rate of repeat customers.
With features like push notifications, add-to-home-screen and accessibility even in a poor network, PWA ensures that it generates new leads, gets repeat visitors and thereby, increases the conversion rate.
Boost Audience Engagement
Petlove launched a PWA that increased the time a user spent on the website by 180%. They used simplified signup and auto sign-back.
That’s one example of boosting user engagement with PWAs.
The customers can also add PWA as a home screen icon without downloading the application from the Google Play Store or App Store. The push notifications enabled by PWA ensure that your app is always on your users’ radar. Customers receive updates about offers, new products, and services and help boost engagement and conversions.
Best for E-commerce Startups
PWA is Secure, Reliable and Linkable and all these features help to increase customer conversions for e-commerce startups. PWA has already been successfully implemented by most of the big E-commerce companies like Flipkart, AliExpress, OLX, and so on. After adopting the PWA technology, the E-commerce business reported about a 70% increase in conversions.
Read our blog The Significance of PWA for your Ecommerce Business for more details!
Re-connect with Customers
A progressive web app is the best combination of web and mobile applications and offers a native app-like experience. The users do not need to download the application, thereby not taking up any space on the phone. This feature makes PWA faster and quickly accessible for your customers to avail of your services.
More Secure
Security and privacy hold great importance in all businesses, especially eCommerce. PWA uses HTTPS, which is more secure and prevents the risk of spoofing, phishing and any leak of sensitive information.
PWA technology is the future of both web and mobile applications and creates new opportunities to take your business to the next level. Due to its high capabilities, PWA is being adopted by startups.
If you want to make a PWA enabled website to start a progressive journey, get in touch with our PWA development team at info@synergytop.com
