Progressive Web Apps (PWAs) – web apps that load like a web page but function like a mobile app are easier to develop and offer a superior user experience (UX) compared to traditional web apps.
Specifically, PWAs help companies:
- Attract users
- Drive engagement
- Improve UX
As a result, they’ve become the new standard in web development.
The benefits of PWAs are not lost on tech’s biggest players – recently, Google, Apple, and Microsoft have backed PWAs. This article discusses why tech giants are leaning into progressive apps, and what this technology reveals about user behaviors and expectations.
Progressive Apps Ease Development
Progressive apps are easier to develop and maintain than typical apps. Thus, they are more cost-effective.
Previously, several development teams with varied coding skills were required to develop and maintain a company’s website and apps. PWAs, on the other hand, allow companies to build a platform-agnostic app that can offer the same functions as a native iOS or Android app.
In addition, PWAs that these firms develop feature “service workers,” or proxies that automatically sync and update. This increases the security and reliability of the apps, which helps to both save time and promote engagement.
PWAs simplify the development process, making it cheaper and easier for companies to sustain an integrated digital presence.
SynergyTop can help you in developing Progressive Web Applications!
Progressive Apps Promote Engagement
PWAs help companies to more effectively reach and engage users.
First, PWAs allow users to pre-cache resources to ensure an immediate and reliable experience for users – even without an internet connection.
This is a huge benefit in today’s market, where consumers expect to access and use mobile products whenever and wherever they please.
Offline functionality makes PWAs especially ideal for emerging markets in areas with spotty or low-quality service networks.
In addition, PWAs don’t require users to search and download an app. Given the saturation of native app stores, a progressive web app can provide similar functions as an app without the marketing budget and muscle needed to even earn visibility.
Of course, companies like Apple and Google aren’t as concerned about people finding their products, given that they run app stores.
Software leaders need apps that drive adoption and user loyalty, regardless of the user’s connectivity and global position.
Progressive Apps Offer Superior UX
PWAs enable the functional and flashy app UX that people expect from tech leaders.
According to ComScore, people spend most of their time (80%) on mobile devices in apps.
Companies succeed with PWAs because people prefer app-like experiences to typical web browsing. For example, users of Pinterest’s PWA spend 40% more time on the site compared to the previous mobile website.
Pinterest users approve of a faster-loading, more interactive website with superior media.
Progressive apps represent a sea change in UX, a platform for seamless omni-channel digital experiences that can surpass users’ expectations.
As competition for users’ attention intensifies, PWAs offer a clear advantage when it comes to driving engagement and customer loyalty.
Big Tech is Backing Progressive Apps
Though relatively new, PWAs offer proven appeal and performance that’s set to revolutionize web development.
The “Big 3” are keen to leverage the benefits of this breakthrough technology, so expect developers to embrace PWAs in the coming year and beyond.
About the Author –
Grayson Kemper curates company list pages for The Manifest, a site dedicated to helping buyers learn about and determine the best business services for their company.
About SynergyTop
SynergyTop is featured as a top software development company in San Diego on Clutch. The company can help you migrate your existing web solutions to PWAs. Mail info@synergytop.com for a free quote!
