How Augmented Reality Helps Mobile App Development And UX

While the cutting-edge Virtual Reality was taking all the audience’s attention, Augmented Reality was slowly taking hold of our day-to-day lives. It is now getting the same attention as virtual reality and has got mainstream much faster.

People find it really amusing. And many keep on using it without even realizing that they are using Augmented Reality.

Basically, Augmented Reality is defined as the artificial environment formed by bringing together the user’s physical world and digital aspects. In the world of Augmented Reality, fake elements are introduced in the physical environment of the user and these enhance the understanding of reality. In all these years, AR is widely taken into account by users and mobile app developers.

In a recent report by Statista, the AR mobile apps created a revenue of $884.1 million in the year 2017 and by the year 2022, it is forecasted to reach $6218.23 million.

This will also increase the number of users who use AR-based apps to generate content and is forecasted to grow five times from 60 million users in 2013 to 250 million users by the end of 2021.

Augmented Reality Bringing A Transformation In Mobile App Development

The users can now experience this exceptional technology with their smartphone applications. In today’s mobile technology, the role of Augmented Reality is absolute for both hardware and software.

The perfect example of an Augmented Reality app is Pokémon Go launched by Niantic in the year 2016 for both Android and iOS devices. This app uses the GPS of the device to locate, catch and battle the virtual characters called Pokémon which appears in the physical environment of the user.

The app became the most popular and was downloaded by users 500 million+ times across the world. It also helped in streamlining the Augmented Reality technology in mobile apps.

For mobile app designers and developers, these AR apps are just the beginning. Below are a few ways Augmented Reality is changing the mobile app design and development landscape.

Enabling New Social Experiences

In the past few years, researchers continued to test the technological capability of Augmented Reality and figured out what AR meant for social experiences. To form an immersive world, the graphics needed to be improved and the prices need to be cut down so that they can be accessible to everyone.

With the launch of Pokémon Go, Augmented Reality reached that point where people can use the entire world as a playground and travel wherever they want to catch Pokémons.

Swift Shot, is an Apple AR game in which players set up virtual blocks on any surface and then knock down the blocks with a virtual slingshot. This game displays the capabilities of AR where the sound effects and animations are original enough to get anyone immersed.

New Augmented Reality Techniques with Mobile

It is going to take a while before spending the whole day wearing a headset gets normalized. But when that happens, mobile app designers and developers will be leading the way. They are taking insights into technology to create and deliver more immersive experiences.

To showcase the progress, there is the example of Curate and IKEA.

Curate allows the users to place an object on a single screen, place it anywhere they like, and purchase it if they like it. IKEA takes this one step further, the users can place multiple items in their virtual rooms and also customize them. Another great example is Google Maps AR which is designed to let the user use Augmented Reality to help in guiding the way while walking.

As these apps turn to multi-object and multi-scene, they will become more powerful for the developers and they can build AR apps with more complicated interactions.

Design and Develop a Better

The developers who are new to Augmented Reality do not find it easy to create a whole new layer on top of the actual world. But expert designers and developers are not limited by traditional boundaries or even the laws of physics. The objects of AR do not exist in the real world but possess the power to transform our experience in the world as if they really exist.

With such a new technology, the developers cannot expect every experiment to be successful as it challenges the workflow, expectation, and path followed by traditional designers. Yet that means that they can get better at designing and developing new experiences for audiences.

About SynergyTop

The applications of Augmented Reality are becoming immensely popular across all industries from manufacturing enterprises to retail to healthcare centers. It serves the purpose of maintaining long-term relevance in the market by searching for new ways to serve customers.

The Augmented Reality Services offered by SynergyTop can help you enter the market quickly and stay at the leading edge of the competition. Write to us at contact@synergytop.com for more details.