E-Commerce has been an impetus for economic growth. During these unprecedented times, it has gained even more attention. Both small and large brands are moving towards digital investments to offer continued services and exceptional commerce experiences to the customers. The consumer behavior has shifted after the work-from-home orders around the world. Now, E-commerce is almost a mandatory option for businesses to shift to the “New Normal”. Magento commerce helps them to set up an instant online store and an increase in traffic for those who are already on this E-commerce platform.
Recently, Magento has announced “Product Recommendations” powered by Adobe Sensei. With built-in Artificial Intelligence and Machine Learning algorithms, the merchants can set up intelligent and automated product recommendations in their storefronts. It helps the customers in discovering suitable products in their shopping journey. It also initiates conversations and creates engagements to drive more customers and hence increased revenue.
Earlier, leveraging Artificial Intelligence effectively was resource and cost-prohibitive for many businesses. It required them to spend on unmanageable technologies and data scientists for their teams. With this upgrade in Magento, the merchants can offer exceptional customer experience and seamless automation for product recommendations. This also saves their time and allows businesses to refocus resources on their core, helping them grow.
Benefits with Magento’s AI Product recommendations
1. Auto-Distributed Page Tagging and Catalog Sync – With AI-powered product recommendations, the storefronts are tagged right away with no development or coding requirements. It is made sure that everything is deployed accurately and thus minimal efforts are required from merchants. To unload processing from hosting (magento servers), the product catalog of the merchant is automatically synced to a dedicated cloud service.
2. AI-Driven Retail Experience – Through various Machine Learning algorithms, Adobe Sensei automatically evaluates the behaviour of the shoppers. This eliminates tons of manual effort, which was required to constantly produce correct “similar” products for every shopper.
3. Nine Different Recommendation Types – Merchants can choose from nine different recommendation types powered by Sensei, and place them across their storefronts. The recommendation types include –
- Trending
- Viewed-Viewed
- Viewed-Bought
- More Like This
- Most Purchased
- Recommended for You
4. Embedded Merchant Experience –The merchants can create, manage and deploy product recommendations directly from Magento admin. Embedded retail can enhance the revenue and total sales while staying on top of metrics such as views, clicks, impressions, revenue and more.
5. Streamlined User Workflow – There are understandable and clear-cut steps to simplify the formation of product recommendations through a streamlined workflow. Within a few minutes after activating the feature, the merchants can recommend the products to the customers immediately.
All the Magento commerce merchants can now access the technology of Machine Learning and Artificial Intelligence. Integrating this technology with product recommendation feature helps the merchants become more competent in enhancing the overall shopping experience of customers. In this situation where everyone is shifting towards E-commerce, the merchants are can ensure that their services are cutting-edge providing a superior digital shopping experience.
Final Words
The product recommendation feature is exclusively available for Magento Commerce merchants via the Magento Marketplace. It is compatible with merchants on Magento Commerce 2.3 and higher. It’s a great feature to test during these times where people will be online on their smartphones and laptops, browsing away!
Learn more about deploying automated and intelligent product recommendations across your storefronts in the video below. It helps your customers discover relevant products throughout the shopping journey—while creating engagement, increasing conversion, and driving revenue.
https://www.facebook.com/magento/videos/2580433322170850/
About SynergyTop
SynergyTop specializes in highly customized Ecommerce, Web, Mobile and PWAs development services that enhance the digital presence of our clients. Our user-friendly designs increase productivity, business process transparency and escalate business system efficiency. Let’s not leave this chance to become early adopters and make your business stand out. Contact SynergyTop to make your E-commerce website efficient and faster. Write to us at info@synergytop.com.
Learn more about Product Recommendations and Adobe Sensei in our next blog.
Read more about Magento 2 in our blog – https://synergytop.com/blog/magento2-edge-for-new-business-with-pwa-capability/
