A new wave of technology – commercetools. In May, commercetools were first named as a leader by Forrester. Now it is named as a leader in the 2020 Gartner Magic Quadrant for Digital Commerce as well!

commercetools powered Composable Commerce is now placed firmly in the mainstream. It’s rapid rise in these reports is a proof that MACH (Microservices, APIs, Cloud and Headless) is the future of E-Commerce. commercetools has now 250+ users around the world and increasing every week. Across all the digital touchpoints, commercetools empower the businesses to create a smooth shopping experience. Its flexible API enables you to engage with your customers through mobile apps, web shops, voice assistants, social networks AR/VR applications and many others.

Business Benefits of commercetools

Headless commerce distinguishes the front and backend layers of the applications and connects them only via an API. In the circumstances of fast-changing user behaviour, headless commerce makes perfect sense from a technological point of view. If the customers use different devices or frontends, then a different head on the same backend is required. Let’s dive deeper into why this headless commerce and commercetools becomes relevant for your business.

1. Modify to Personal Expectations: With commercetools, a headless solution is used and it makes the user independent of a monolithic software instructing the structuring of a frontend. There is no specific template system and the employees can be trained to follow the exact rules laid by the software vendor. The user is in full control of what happens in the frontend and the brand identity can be shaped without referring a templated layout. This doesn’t make your site or app look like anybody else’s as one’s own UX design principles can be followed.

2. Independence: If a test needs to be done in the specific parts of commerce websites, then some errors can be created in the process without affecting the backend operations. Whereas, in the traditional commerce solutions, frontend and backend code needed to be modified simultaneously. Sometimes the entire application was required to shut down for maintenance. Experiments can be done regarding user interaction without risking to jeopardize the whole ecosystem. The development costs can also be saved with the freedom to experiment.

3. Scaling: Generally, frontend and backend can be scaled individually. As they are only loosely coupled, the backend will not get affected even if frontend receives huge traffic. This also reduces the operational cost and stabilize the availability.

4. Promptness: As the development teams can work simultaneously, the development process becomes much more efficient. With the benefit of freedom to experiment, the new user interfaces can be implemented quickly as installing and maintaining full-stack software is not required. With its disassociated nature, the core logic in the backend need not be changed for changing the UI. A reduced time to market and development efficiency can be a huge benefit for your business.

5. Easy to Add New Touchpoints: In the scenario of headless commerce, if new touchpoints are to be added, then no software needs to be maintained. This is because multiple frontends are connected to one underlying system and one API.

Conclusion                                                                                                                                                                                    

Brands and retailers can experience great benefits from headless commerce and commercetools. The global companies are taking advantage of this approach as commercetools has built a platform to make the advantages available to any company. No matter if the business model is complex or quite simple for a web shop, commercetools covered it all. It is the next big thing in enterprise commerce software and has the capability to unlock growth and powerful innovation in the E-commerce sector.

About SynergyTop

SynergyTop is a proud commercetools partner and it’s working towards achieving commercetools vision to help the rest of the industry embrace #MACH with the same passion as the 250+ commercetool’ers around the world.

SynergyTop leverages all the facility provided by commercetools like Accelerators, Integrators, Merchant center, Marketplace etc. to provide seamless commercetools implementations.  At SynergyTop, we have a team of best in the industry consultants on headless commerce experience and cloud solutions. Write to us at info@synergytop.com