Helping EasyTatt™ Enhance Sales and Bottom Line with Shopify E-commerce Development Services

About the client

EasyTatt™ is an Australia-based company run by artists who have a genuine passion for tattoos. The team at EasyTatt™ aims to help people express themselves through authentic artwork. They are a team of experts who give people the opportunity to test drive their tattoo design before getting it for real. Their semi-permanent and temporary tattoos can also help sports clubs (and businesses) to promote themselves and to add a little more fun to private parties.

Key Asks:

The team at EasyTatt™ had a unique business idea and with an equally potent E-commerce solution, they could take their business to greater heights and wider audiences. Their key asks from us were:

• Consultation about an E-commerce platform that can grow and scale with their business.
• Flexibility to add customizations to an off-the-shelf E-commerce solution so that the end-customers of EasyTatt™ have a seamless tattoo-finding experience.
• An E-commerce solution that matches the ideal buyer journey and ensures sales (and scope for upselling!) for EasyTatt™.

Business Needs Synopsis

EasyTatt™ operates on a very unique idea. And so they wanted a retail E-commerce solution that can meet their unique needs. Their business needs have been summarized as under:

• An off-the-shelf E-commerce solution that can be customized so that EasyTatt™ gets the dual benefits of cost-efficiency (off-the-shelf solutions cost less) and uniqueness (possible with customizations).
• An online retail outlet that can be used to sell semi-permanent and temporary tattoos along with scope for upselling and adding more product lines in the future.

SynergyTop’s Solution

Based on the needs of EasyTatt™, the team of E-commerce developers at SynergyTop suggested Shopify as a suitable platform of choice. The easy backend management and comprehensive functionalities and scope for scalability that Shopify offers were the reason for that.

To make sure the digital commerce shop set up for EasyTatt™ was as unique as the client’s business idea, we made the following customizations using JavaScript code –

• A custom cart drawer was created which gives end customers a smooth checkout experience. The cart drawer also has an option for adding additional products, which offers great upselling opportunities for EasyTatt™.
• EasyTatt™ offers tattoos in different color options and to properly display the color options custom swatches were added on the collection page.
• To ensure that EasyTatt™ and its partner artists can upsell their products with ease, custom upsell kits with diverse products were added.

Business Benefits

The EasyTattTM website currently has over 5000 tattoos spanning across 60 styles. Backed by E-commerce solutions developed by SynergyTop, EasyTatt™ has achieved the following benefits 

• The user experience on the EasyTatt™ website has increased manifold, which reflects in the positive reviews they have been receiving from end customers.
• EasyTatt has been able to improve the Average Order Value and ultimately the bottom line.
• Shopify customization services ensured affordable cost and a quicker time to market.

About SynergyTop

SynergyTop is a leading IT services company that provides future-ready digital solutions and enables digital commerce for its enterprise customers. Our certified digital and domain experts deliver custom digital solutions on website UX/UI, mobile application, PWAs, and E-Commerce; managed cloud services and custom ERP development.

Founded in 2014 and Headquartered in San Diego, SynergyTop has delivered over +200 websites, +50 mobile applications, and +100 eCommerce platforms for small and medium-size customers from Retail, Healthcare, Solar Power and Energy, Construction, and Manufacturing Industry. We have received many industry awards and recognitions from leading publications. Combining our unmatched experience, fast-paced execution ability, and passionate team of domain experts, make us the partner of choice for our customers in their digitalization journey to grow and prepare for the future.

Write to us at info@synergytop.com