The change in customers, technologies, and channels are creating a new generation of commerce. You need a modified and modern commerce platform that can help your transition to the changing business conditions. Oracle Commerce Cloud is a platform built with deep industry expertise and on a powerful SaaS architecture. It is a scalable and flexible Ecommerce solution designed to run in Oracle Cloud. It provides various tools and an entire infrastructure to build a highly customizable and feature-rich Ecommerce application.

The top three reasons why Oracle Commerce Cloud is suitable for your Ecommerce business are –

  • Oracle Commerce Cloud enhances business agility while reducing costs as well as IT complexity. It enables faster go-to-market to the Ecommerce businesses by substantially reducing infrastructure footprint and easy integrations.
  • The designers and modern developers just love the flexibility of the Oracle Commerce Cloud. It enhances the agility of business and lowers long-term maintenance costs.
  • Oracle Commerce Cloud is scalable and a high level of expertise is uniquely offered by Oracle so that you can drive your business forward and deliver 1:1 customer interaction.

OCC consists of the following core pieces:

  1. Administration Interface – It is used to design and manage the storefront application. when you subscribe to the OCC service, you can access the interface by using the URL received from Oracle.

Example: /occs-admin/#

  1. Storefront – It is located at the URL provided by Oracle. Initially, you will be provided with a test site, which can be modified through the administration interface to create your storefront application.
  1. Agent Console – This will be used by the customer service representatives to help the customers in placing the orders or to share order related information.

The Agent Console is typically located at,  /occs-agent/#

Note: Oracle provides 3 separate environments as part of your Oracle Commerce Cloud subscription,

Testing, Staging, Production

OCC also provides the following features in addition to the core pieces,

  1. Developer features – To extend the capabilities of your storefront application which includes a set of REST APIs and tools for customizing widgets.
  2. Assisted Selling – iOS application used by store associates to help in-store shoppers and purchase the products.
  3. Integrations with third-party vendors – e.g. tax calculation services, payment processors, and other Oracle Cloud services.

Feature-rich eCommerce Platform

  • Templates and layouts customization
  • Manage catalogs, pricing, and inventory
  • Translate your catalogs and content into different languages and display prices in locale-appropriate currencies
  • Provide advanced search tools
  • Manage Search Engine Optimization (SEO) strategy
  • Offer discounts and promotions
  • Customer-specific personalized storefront content
  • Support a loyalty points program
  • Offer product recommendations and display related products
  • Manage transactional emails between the storefront application and your customers
  • Support wish lists with links to social networks
  • Integrate with payment and tax processors
  • Perform A/B testing on design elements of your storefront application
  • View reports about storefront application

Business-to-Consumer (B2C) and Business-to-Business (B2B) Commerce:

OCC supports both B2C and B2B models! In B2C, an individual shopper can buy directly from the store and in B2B, your store sells to buyers who represent another company or organization.

Note: B2B features are not enabled by default in your environment.

Prerequisites:

Before you can start with the development of your OCC application, you need to go through certain steps such as activating the service and review the introductory material provided by Oracle.

Given is the step-by-step guide to set up an eCommerce store using Oracle Commerce Cloud –

  1. Subscribe to OCC: 

Purchasing a subscription is the first step! You can contact Oracle sales representative to get more information about purchasing a Subscription – www.oracle.com/us/corporate/contact/index.html

Once this essential step is completed, you will get an email to activate the service. Oracle salesperson/representative will then ask you to share all the URLs of your commerce cloud environments. You will also receive the necessary credentials that you need to login to the admin interface and other parts of the site.

  1. Prepare for Store Development: 
  • Review all the materials received from Oracle with the help of Oracle representative and complete any missing preliminary task to ensure the smooth execution of the OCC implementation.
  • Links to the blogs, developer communities, and support services are available in the Commerce Cloud page and can be used as and when needed.
  • Admin Interface provides direct links to videos and documentation
  • Make sure to build performance testing and include it in the development strategy during the early stage of the implementation
  1. Get Acquainted with the Admin Interface:

Admin Interface is used to perform most of the tasks to set up and maintain your storefront application. Admin Interface can be accessed at the URL given by the Oracle as a part of your subscription. Become familiar with the admin interface, creating accounts, dashboards, etc.

To Conclude

Oracle is innovating the IT space for long and you can always count on Oracle to guide you and help you in making most of the commerce technologies and let you focus on other areas where innovation is required. It is a truly unified platform which offers everything you need to please and satisfy the customers, enhancing the brand engagement and generating more loyalty and revenue.

About SynergyTop

SynergyTop offers expert services in the development, implementation, migration/upgrade, and maintenance of Oracle Commerce Cloud and Oracle ATG platforms.

Write to us at info@synergytop.com if you want to enhance the RoI of your Oracle Commerce investments.