The last couple of months – February and March 2020 have been life-altering for all of us. It has been a time of introspection and living beyond the luxuries that so many of us take for granted.
The global economy has plummeted and almost every country is under lockdown to tackle this pandemic. Businesses are disrupted with the workforce, customers and other key stakeholders under quarantine, and sales and supply chain are non-existent. This is a tough time for business owners and CEOs to ensure business stability and resilience.
We share with you a few tips and tricks to ensure that you stay in touch with your customers and manage business continuity even in the times of Corona quarantine.
Developing Online Modules
Can you reach out to your customers online? We suggest you do that!
Online courses are a great way for people to hone their skills and learn something new. For instance, SynergyTop is helping one of our clients, The World Groove Movement to build an online training module where the students can continue with their dance lessons even while quarantined.
Similarly, we built an intuitive learning management system for our client that facilitates remote engagement with students through live video sessions (www.einscriptions.com). The students can attend these lectures, as well as appear for practice tests using this system.
This is the time to offer real-time connectivity to your customers.
Don’t Quarantine Your Social Media Marketing
Now is a good time to be more active on social media. Your audience has the time to engage and interact with good and informative content provided by you. Linkedin, Facebook, Twitter, Instagram are the platforms to showcase your services and experiences in front of your targeted audience.
We advise you to create engaging content – blogs, informative articles, whitepapers, case studies during this period of quarantine and share it with your followers to boost your search rankings, building your brand and enhancing your online reputation.
Communication Is The Key
This is the right time to communicate – with your employees, peers, stakeholders and most importantly, your customers. The business owners need to come up with short-term and situational solutions to ensure brand visibility even if the revenues have taken a dip.
We recommend –
- Converse with your clients- Ask them for their feedback/ get a testimonial
- Be there for your customers- In these unprecedented times, you need to ensure that your customers can reach you 24×7 via phone, emails, Instant messaging or Video Calls
- Update your website – add fresh content
- Send messages and emails to prospects
- Be in touch with your employees working remotely
These outwardly small actions and gestures will sustain even in the post-Corona times.
The Parting Word
COVID-19 is a pandemic that has created lockdowns globally. To try and gauge its economic impact would be futile at this point. However, the current focus should be on business resilience and keeping the conversation going. Social Distancing is the need of the hour, but technology and social media enable the business owners to stay connected with the customers and employees.
About SynergyTop
SynergyTop is a leading custom software solutions development company. We can help you develop bespoke Progressive Web Applications, Web, Mobile, and Ecommerce solutions.
Write to us at info@synergytop.com if you need any help in keeping the business going during these tough times.
