WordPress commands over 60% of the CMS market share.
14.7% of the top websites in the web world run on WordPress.
BBC America, OptinMonster, The Walt Disney Company, and Van Heusen are just some of the top brands and businesses that use WordPress-powered websites.
Now, this makes it pretty clear that WordPress is the go-to choice for industry leaders in all niches.
But is WordPress an appropriate CMS for small businesses also?
Yes, it is.
Here are 13 reasons why WordPress is the best CMS for small businesses.
1. Customize it as per your business needs
Built on PHP and MySQL, WordPress is licensed under the GPLv2, which makes it available for modification to anyone and everyone. So no matter what business you run, you can get your WordPress website customized as per your needs.
2. Active blogging functionality
Did you know there are over 60 million blog sites and portals built on WordPress?
Launched in 2003, WordPress is an improved version of b2/cafelog (blogging software). B2/cafelog was about to get discontinued, and that’s when Matt Mullenweg and Mike Little decided to fill in the gap with WordPress.
So essentially, WordPress was built for blogging. And today, it comes with several impressive blogging features like:
- The ability to categorize posts
- Support for tagging posts
- An option to schedule posts
- Provisions to update blogs frequently
- Ability to add several types of multimedia content to enhance your blog.
3. Scalable and Flexible
WordPress is pretty much synonymous with scalability. As we have already discussed, some of the top spot holders in the web world use WordPress for their websites.
Small business owners who are just starting small but plan to grow later can depend on WordPress to fuel their goals today and tomorrow.
Also, WordPress is a very flexible CMS. You can use it for building any website. From a simple business website to a complex E-Commerce store, a blog, or anything else – whatever you want, WordPress is flexible enough to build it.
4. User-friendly
The What-You-See-Is-What-You-Get (WYSIWYG) editor and a unified dashboard make WordPress one of the most user-friendly CMS platforms. Webmasters who have never dealt with a website backend can also quickly get accustomed to using the WP Admin panel.
5. Search Engine-friendly
Matt Cutts, the former head of Google’s webspam team, said in a video, “…Sites built with WordPress are capable of ranking higher in search results because the CMS takes care of 80-90% of Google’s crawling issues.”
That’s enough proof of WordPress’ search engine friendliness.
6. Secure
The Electronic Frontier Foundation has given WordPress a five-star privacy rating.
Small businesses don’t have to spend extra time, money, and effort on keeping their sites secure. You just need to exercise general caution.
7. Affordable
WordPress.org is an open-source CMS. It is 100% free. All you need to pay for is hosting and a domain name.
And a lot of affordable WordPress hosting options are available. Even a wide range of WordPress themes and plugins are available for free. So running a fully functioning WordPress website won’t strain your small business finances.
8. Several template and plugin options
The WordPress Plugin Directory has over 55,000 plugins that can add a broad spectrum of additional functionalities to your site.
And the WordPress theme directory offers almost 6,000 free themes. And more than 11,000 WordPress themes are available on ThemeForest.
You can also get custom themes and plugins developed for your specific requirements.
9. E-Commerce solutions
Though WordPress started as a blogging-centric CMS, it is also a perfect platform for small businesses that have an online store to run. WooCommerce is the most popular E-Commerce plugin for WordPress. And it powers 22% of the top 1 million E-Commerce sites in the world.
Also, there are over 300 WooCommerce extensions available for additional features like selling subscriptions and product variation swatches.
10. Mobile friendly
WordPress is a responsive CMS. WordPress websites render perfectly on all devices and screen sizes. This ensures that you reach your audience irrespective of what device/screen size they use.
Also, Android, Apple, Windows, and Blackberry WordPress apps are available that let you manage your WordPress backend while on the go.
11. Compatible with multiple social media and third-party integration
WordPress offers seamless integration with social media platforms. It also integrates well with third-party applications like PayPal, MailChimp, Constant Contact, and many more.
These integrations allow small businesses to build a feature-loaded website at humble pricing.
12. Allows multi-language sites
WordPress is available in 72 languages. And more languages with 100% translation capacity are constantly being added. So even if you have a small local business and want a website in a local language, WordPress can help you build just that.
13. Continuous improvements
Since its launch in 2003, WordPress has had 36 major version releases. On average, major versions get released every 152 days.
This is proof that WordPress is constantly changing and improving. And with that, you can rest assured that your website will have all the latest features and functionalities so that you can always keep up with the competitors.
Getting Started with WordPress
If you are still not convinced that WordPress is the right CMS for your small business, you can connect with us and the SynergyTop team can help you make a perfect choice.
About SynergyTop
SynergyTop has a team of expert WordPress developers who can help you bank on the many benefits of using WordPress as the CMS for your small business website.
We helped World Groove Movement get online and increase sales up to 30% with a WordPress-backed solution. If you want to establish a strong web presence for your small business, we can replicate those results for you too.
Have a website that needs redesigning or updates?
Want to integrate your WordPress site with Shopify or other platforms?
Our developers can chalk out custom solutions for all your requirements.
Fill in our contact form to schedule a free initial consultation with our experts today!
