One Stop website for dance lovers

About the Client

This is a US-based startup offering its web app services to the world. It is dedicated to dance enthusiasts. The client aimed to provide dance classes, dance retreats, dance training, and fun personal development dance workshops all around the world.

This web app is built to connect dance lovers to their learning coaches. Thus, this app offers a dynamically interactive and creative group dance experience.

Key Challenges:

• With a raging pandemic, our client had suffered severe loss of business. Going online at the earliest and resuming revenue-generating activities was important to sustain the company.
• The client had an idea to implement Learning Management Systems (LMS) with dancing, which was a new concept. Thus, they were facing the challenge of not having someone to look up to.
• While a website would give our client the opportunity to offer their services to people across borders, it was also important for them to find ways to accept payments in different currencies.
• The company was planning to introduce ‘Empowerment resources’. To offer that, along with the traditionally offered dance lessons without disrupting the brand image was a complicated task.

Business Needs Synopsis

The client had a far vision for each age gathering so the app needed to be powerful, intelligent, and innovative in order to give proper dance insight. With this extraordinary app, the client wanted to spread the joy of groove to all corners of the world and open a franchise system that includes online classes, video tutorials based on the different content subscription plans.

• To fulfill the requirements of the client we agreed to build the website with WordPress technology using Woocommerce.
• The app demands automation of subscriptions, valid client testimonial, and needs all valid finder categories in terms of geography, class type, address to get precise search results.
• There is an online workshop that includes 8 modules plus 2 bonus modules. Each module had a dance video lesson that was only for subscribed users.

SynergyTop’s Solution

To make client’s idea into reality, the web app developers of SynergyTop implemented the following:

• Our developers delivered a single website for all clients’ needs. With this app, the client was able to manage the membership as well as training.
• In order to make a seamless subscription, our developers eliminated the manual process by integrating it with the Stripe payment gateway.
• To optimize ‘advanced search’ we made a custom post feature.
• Our developers also customized the Class Finder plugin to locate their classes on Google Map.

Business Benefits

• The web app completely solved the problem of finding online classes in the pandemic. It increases reach and gives the startup digital recognition.
• This web app is one station for all types of dance forms, age groups and offers various subscription plans that increase sales up to 30%.

Corinne Sasso
Director of Operations, The World Groove Movement

SynergyTop has made significant improvements to a website, leading to greater efficiency and a higher level of performance. Knowledgable and dedicated, the team continues to deliver in-depth analysis and exceptional customer service. Customers can expect professionalism and collaboration.

About SynergyTop

SynergyTop is a leading IT services company that provides future-ready digital solutions and enables digital commerce for its enterprise customers. Our certified digital and domain experts deliver custom digital solutions on website UX/UI, mobile application, PWAs, and E-Commerce; managed cloud services and custom ERP development.

Founded in 2014 and Headquartered in San Diego, SynergyTop has delivered over +200 websites, +50 mobile applications, and +100 eCommerce platforms for small and medium-size customers from Retail, Healthcare, Solar Power and Energy, Construction, and Manufacturing Industry. We have received many industry awards and recognitions from leading publications. Combining our unmatched experience, fast-paced execution ability, and passionate team of domain experts, make us the partner of choice for our customers in their digitalization journey to grow and prepare for the future.

Write to us at info@synergytop.com