A visually appealing, fast-loading, and informational website is essential for any business. But when it comes to renewable energy web design, you need to consider several more factors.

Is renewable energy web design any different from regular website design?
Yes.

To begin with, a renewable or solar company’s website aims to inform, engage, and convince audiences to make a move towards renewable energy. For that, the renewable energy web design needs to be more inviting and content-heavy.

Without the right words placed in the right places, you can’t expect individual or enterprise users to trust your business for their energy needs. 

Moreover, given that energy is an important aspect of people’s lives, they wish to engage with organizations that they can trust. Thus, the renewable energy website design needs to be such that it instills a sense of belief in the visitors.

A great way to build trust via renewable energy web design is to mention social proof and details about your company.

Lastly, the navigation has to be such that it matches the user’s journey. For renewable energy websites, it means you should make sure your users come in seeking answers to the questions they have about renewable energy, gain trust for your website, and then finally get to the point where they are ready to request a quote or schedule a consultation.

Below we have mentioned 5 key website design aspects to consider while finalizing your renewable energy website design. 

With your renewable/solar company website, you have a lot of convincing to do. 

• You may have to convince people to switch to renewable energy. 
• Then you have to convince people that they are doing right by choosing you. 
• And you also need to convince people that renewable energy is a cost-effective solution that they should invest in. 

So during web development for solar companies, you need to make sure your website is loaded with information. 

But remember two things:

• Walls of text and large chunks of text won’t work well.
  Too much text written in boring paragraphs is not user-friendly and tough to read.
  Your user might not want to make that much of an effort. Thus, make sure your content is spaced out properly and presented in a visually appealing manner. 
• You need to make sure your users don’t suffer from an information overload.
  Telling users more than they are ready to learn can be counterintuitive and would drive them away. Thus, instead of dumping all the information in one go, make sure you use sections and pages to present information acceptably. 

You never know what device your users might use to access your website. Thus, the renewable energy website design should be responsive on all screen sizes. 

For a renewable company website, this is especially important given that your audience is diverse. Thus, it is hard for you to pinpoint what devices or screen sizes your audience would be using. 

Also, you need to make sure your website is findable. Having a well-designed website that no one can see will be a waste of time, money, and effort. 

Therefore, you need to make sure your website is search engine optimized. Here’s a quick guide to SEO-friendly website design that you should check out.

The investment people need to make in renewable energy and the degree of importance it has in their lives is huge. Thus, building trust with renewable energy web design is important. This is most likely to happen with testimonials and portfolios on your website.

While the portfolio section will help build trust in your company’s capabilities, testimonials build trust regarding your commitment and customer service.

Sources suggest that renewable energy capacity is expected to increase by 8% in 2022 and reach 320 GW. That means the number of players in the market is also on the rise. 

In such a situation, you need to ensure brand awareness and customer loyalty to your business. 

This is possible by letting people know more about your company, who you are, and what you aim to achieve. 

Having a well-drafted About Us page and FAQ section helps answer people’s curiosity about who you are. Such a renewable energy web design also creates an emotional connection which is important for brand building. 

You don’t want your website visitors to come, read, and bounce away, right? You want them to visit a certain page and take a certain action. That’s possible with a renewable energy web design that includes streamlined navigation and strong CTAs.

Here are some elements to include in your solar website design for streamlined navigation:

1. Breadcrumbs on all pages
2. Quick links in the footer
3. A detailed header section. 
4. Strong internal linking

You also need to place strong, logical, and attractive CTAs to ensure that the visitors move between the pages and not just leave after visiting a single page. 

When you partner with an agency that has worked with others in your niche you can trust them to understand your business and its specific needs. 

Looking for a technology partner that can offer web development for solar companies? You don’t need to look further than SynergyTop. 

With our dedicated renewable energy website design services, we help you design, develop, and deploy a website that meets your business needs. 

We have carried out renewable energy web design for not one but many businesses. From designing simple, streamlined websites for them, and building eCommerce solutions to complex algorithmic calculators and customer engagement-boosting web apps, we have worked closely with businesses like yours.

Our former experience in offering renewable energy web design and development helps us understand your unique set of needs and your audience’s expectations. Thus, we can deliver results that not only meet but exceed your expectations around renewable energy website design.

Don’t wait anymore. Start building your digital presence today by getting renewable energy web design and development services from SynergyTop.