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75% of customers admit that they judge a company’s credibility based on its website’s design. That means unless you have a well-designed website, your chances of creating a positive impression on your audience are slim.
But how do you do that? Is there a recipe for developing a successful business website?
Well, there definitely is.
Today, I am going to tell you the 10 key ingredients that are a must-have for building a successful business website.
Let’s get started.
1. A scalable site structure
Your website is a long-term asset for your business. You might only have a couple of pages today, but in the future, your business website will grow and expand. To make sure your site’s navigation and structure don’t get disrupted because of that, you need to make it scalable from the get-go.
2. Clean and intuitive navigation
Would you shop at a mall where you cannot find a way to the things that you are looking for? No, right? Similarly, your audience won’t stay on your website for long if they cannot find what they are looking for.
Thus, a clean and intuitive navigation system is extremely important.
3. Clear call-to-action
Did you know that around 70% of small business websites do not have a Call to Action (CTA) on their homepage? This means even if people land on their websites, they don’t know what to do next. So they probably bounce away from the site to never return.
With a clear call to action, you can make sure your audience does what you want them to do. It could be anything like subscribing to your newsletter, making a purchase, requesting a quote, or even downloading your eBook.
4. Responsive versions
Google’s data tells us that 61% of users won’t return to a site on their mobile if they have trouble accessing it. Moreover, 40% would go ahead and visit a competitor’s site instead.
That means your website should display well on mobile devices too. But that’s not just about mobile. 8 in 10 customers would stop engaging with a website that doesn’t display on their devices.
This means no matter what device your user is using, to retain them, your website should be responsive enough for that device.
5. Contact information
Did you know that 44% of website visitors will leave a company’s website if there’s no contact information or phone number? Once people are on your website and they are impressed by your content, they want to take the conversation forward. And that would happen only when they know how to reach you. Without proper contact information on your website, you are pushing away people who can be your potential customers.
6. A Homepage
Your homepage is the first and the most important page of your website. Now you might be inclined towards not spending much time on the homepage, but that isn’t right. A perfectly designed, fast-loading, and engaging front page is a must-have for your business website.
7. An about us page
Once on a company’s homepage, 52% of visitors want to see ‘about us’ information. And if you don’t have an about us page, people are unlikely to be able to find out about you or your business.
To be honest, more than products or services, stories sell. People want to know the brands and businesses they engage with. Your ‘about us’ page tells your story and helps you build lasting bonds with your audience.
8. A blog section
A lot of conversions come from blog sections. People first find your blogs, then they become your regular readers, and eventually turn into lifetime customers.
That makes it very important for you to have a well-kept blog section on your website. If you aren’t sure you can do it yourself, hire expert content creators to write informative and engaging blogs for your business website.
9. A portfolio section
People want to know what you are capable of before betting their money on you. A portfolio section is extremely essential for that. This is especially so for service sector companies.
With the right portfolio section, you can showcase the best projects that you have worked on and invite more people to trust your business.
10. A 404 landing page
Ideally, your website should never need a 404 landing page because all the URLs should work. But that doesn’t happen in the real world. Pages move and URLs return the 404 error. Now you can either let that make your customers run away or make a unique and innovative 404 landing page that is laugh-worthy and makes your audience give you a second chance by visiting other pages on your website.
Getting Started With Your Business Website
Knowing the ingredients is not enough to cook a dish, right? You need to know the process too. The same goes for website design and development.
And just like great food, great websites are better when built by experts. Whether you are a startup or a small business or even a large enterprise, it is ideal to hire web developers to design and develop your business website.
With professional and dedicated web developers you:
- Get a perfectly designed website.
- Get the advantage of their years of hands-on experience.
- Save the cost that would have gone into corrective measures later on as they get the job done right the first time itself.
- Save the time that it would have taken you to learn DIY web design and development.
We, at SynergyTop, have a team of website development experts who can help you reap all these advantages.
About SynergyTop
SynergyTop is a reliable, one-stop digital and technical solution company that offers a wide range of IT and digital marketing solutions. We have a team o 50+ experts in the field of web, software, mobile app, eCommerce, and custom solution development. Having served 500+ businesses in the past 8 years we have a deep domain understanding of the current and upcoming technologies and a real, raw understanding of the market. By leveraging our expertise and experience we can help you get the best tech-backed solution for your business and build your space in the digital world.
