Driving 39% Increase in Leads for a Professional LGBTQ+ Mentorship Platform with a PHP-backed Website

About the Client:

The client is a leading transformational leadership development platform for LGBTQAI early career professionals and allies. Leveraging best-in-class individual and organizational psychology methodologies, and an advisory panel of diverse positive change experts, the platform helps participants evaluate their life stories to find their inner strengths, motivation, and inspiration. Building on that foundation, participants develop interpersonal relationships, influence, and change leadership skills. Effectively, they use their personal stories to lead positive change in themselves, their families, communities, and organizations.

Key Asks

Without a website, our client was struggling to mark their presence in the digital world. The key challenges that they faced were:

• The leadership development platform needed a customized website coded for them from scratch. They couldn’t go with websites built using website builders due to their business-specific requirements and customization needs.
• The client needed proper database encryption.
• Our clients also required a meticulous file storage system, which would simplify fetching the required digital files at the right time.

Business Needs Synopsis

After thorough brainstorming with the client, we understood that the client wanted to develop a solid digital presence through the website and increase their bottom line. The business needs were broken down into the following actionable aspects:

• Specific features, like a Quiz Module, were to be added to the website. Adding customized features was imperative to ensure that the website was unique and met the requirements of the end users.
• The PHP code for the website had to be optimized to develop a beautiful, fast-loading website.
• As our team understood that revenue generation was one of the primary goals, lead generation, and conversions were the focus of the UI/UX design. 

SynergyTop’s Solution

To help our client build a robust digital presence and increase revenue, our web developers adopted an agile methodology and delivered the following solutions:

• A secure, SEO-friendly, and quick-loading website was developed using the Laravel PHP framework. Laravel supports caching out-of-the-box, which resulted in a faster website load speed.
• Secure, reliable, and scalable database management with MySQL database.
• Custom functionalities were added without slowing down the site with Bootstrap as the frontend framework. Bootstrap is lightweight and customizable, which is why it was chosen.
• Dynamic and interactive elements were added for enhanced user engagement with the help of the jQuery JavaScript library.

Business Benefits

With SynergyTop’s website development services, our client could achieve the following business benefits:

• A 24/7 online presence in the form of a website helped generate 39% more leads than before.
• The website had two end-users – mentors and mentees. Both types of users were better able to access the required information through the website because of simpler navigation and a clean UI design. Initial feedback from users suggested a 3X increase in user satisfaction.
• The server enhancements carried out by our team of developers helped our client save up to 40 person-hours per month on server management.

About SynergyTop

SynergyTop is a leading IT services company that provides future-ready digital solutions and enables digital commerce for its enterprise customers. Our certified digital and domain experts deliver custom digital solutions on website UX/UI, mobile application, PWAs, and E-Commerce; managed cloud services and custom ERP development.

Founded in 2014 and Headquartered in San Diego, SynergyTop has delivered over +200 websites, +50 mobile applications, and +100 eCommerce platforms for small and medium-size customers from Retail, Healthcare, Solar Power and Energy, Construction, and Manufacturing Industry. We have received many industry awards and recognitions from leading publications. Combining our unmatched experience, fast-paced execution ability, and passionate team of domain experts, make us the partner of choice for our customers in their digitalization journey to grow and prepare for the future.

Write to us at info@synergytop.com