Are you still chasing the same targets as 2021?
Is your budget still the same as last year?

No, right?   

So then why are you still trusting your old digital marketing strategy to bring you results in 2022?

With ever-evolving digital marketing trends, your digital marketing framework also needs to change. 

If you still think otherwise, here are a couple of tell-tale signs that should urge you to reframe your digital marketing strategy in 2022 – 

1. You are not achieving your Return on Investment (ROI) goals.

When you started running your digital marketing strategy, you set a couple of Key Performance Indicators (KPIs), right?

You wanted to eat X dollars in the quarter from online sales.
You planned to onboard X clients each month.
You estimated that your website would help you collect X leads every week.  

But even after running the full course of your digital marketing strategy, you are nowhere close to meeting those targets. Also, as compared to industry standards, your metrics look awfully low. 

All these are clear signs that your digital strategy needs rehashing. And chances are with better manpower planning and finding adequately skilled personnel your plans would start bearing results. 

Solution: If your in-house team is not able to yield the required ROI, you should consider getting digital marketing consultants on board. These experts can help your team streamline the approach and get better results. 

2. Your website isn’t getting ‘good’ traffic

Your website is the home of your business on the Internet. And if people aren’t even coming to your door, your business is in for a gruesome future.

But before you get baffled and start considering if your business idea is simply not worth it, take a look at your digital marketing plan.

Are you using an old strategy? 

Well, search engine algorithms change. And so do the parameters that Google takes into account while ranking pages. 

An old strategy formulated keeping in mind the old algorithms and parameters would bring no one to your site. 

Solution: You inevitably need a new digital marketing roadmap that is designed by experts who know the ins and outs of the digital and web world.

3. The traffic on your website isn’t converting

Unlike the point previously discussed, if your website is getting traffic, you might be feeling over the top. But hold your horses for a minute. 

Your website isn’t an exhibition. People coming and taking a look isn’t your end goal. You want them to shop from you or avail your services. Or probably sign up for your email newsletter. 

So, if your website is getting a lot of traffic that isn’t converting, your digital marketing strategy might be the culprit.

Your CTAs could be placed incorrectly. Your site’s load speed might be low.  You could be targeting the wrong keywords. No matter what it is, the same digital marketing strategy cannot continue.

Solution: You need to get experts to audit your website and see why your website is not able to convert the traffic it is receiving. Expert digital marketers can do that for you. 

4. Your search engine result pages (SERP) are not improving

If we talk about ideal world scenarios, people would be going on to pages 2, 3, and even 4 or 5 of Google search results. After all, if they need some information, they’d be willing to do proper research and dig deeper.

But that utopian world is far from reality. People like clicking on only the top 2 or 3 search results. The 10th result (the last one on page 1) is the max that they are willing to go to. 

So unless you are already ranking on top of page 1 on search engines, you need your rankings to improve. If you cannot see the rankings improve in your month-on-month reports, your SEO strategies are not hitting the sweet spots. 

Solution: If your basic SEO strategies are not showing rank improvements, you need experts to re-evaluate what is being done and change what’s not working to replace it what will definitely work. 

5. You are not focusing on all digital channels

Digital marketing is more than just SEO. Have you tried email marketing? Are you running pay-per-click ads? What about content marketing? How’s your social media plan going?

If you didn’t have answers to those questions, know that you are missing out on the full potential of digital marketing. And your current strategy needs an upgrade. At the earliest.

Check out 6 Proven Digital Marketing Strategies for Small and Medium Businesses

Solution: Looking for expert teams and digital marketing agencies that can help you focus on all the channels and create a unified digital marketing plan for you. 

Reframe Your Digital Marketing Strategies Today

After reading all of that are you wondering, “how can my digital marketing strategy be improved?”

We have the answers for you. SynergyTop is a full-service digital marketing company that offers SEO, Social media, Content Marketing, Paid Ads, Email Marketing, and other digital marketing services. 

As a complete digital marketing agency, we can help you not just reframe and enhance your existing strategy but also build a dedicated and customized strategy from scratch. 

About SynergyTop

SynergyTop is a San Diego-based digital commerce company that extends a wide range of services including digital marketing, web and mobile app development, eCommerce development, software development, ERP implementation, and more. 

Our team of experts brings several years of digital marketing experience to the table. And we can help you stay on top of your digital marketing game and two steps ahead of competitors with our dedicated services. 

Write to us at contact@synergytop.com to know more about our digital marketing packages or fill in our quick contact form here.