Consistently investing in branding can lead to a 23% increase in revenue. 

Also, companies with stronger branding have seen a 43% drop in their hiring costs

Branding

The numbers clearly showcase the importance of creating a powerful brand for your business. 

With the Internet becoming the primary playground for businesses, it is important that you build your brand not just offline, but also online. And the process of online business brand building is centred around your business website. 

This means your website’s UI/UX design is also a key element of brand building. Thus, you should invest in dedicated web design services to get seamless user interfaces and a mesmerizing user experience on your website which will help build a strong brand online.

In this article, we will discuss:

  • What is UI/UX design?
  • Why is UI/UX design important for brand building?

Let’s get started.

What is UI/UX design?

UI UX Design

Anything on a website or mobile app that the user interacts or engages with is called the user interface. These interfaces are the points of contact between your customers and your brand. The experience through these touchpoints, called user experience is extremely important.

The user interface design and the consequent experience can make or break your brand. This brings us to…

Why is UI/UX design important for brand building?

Here are a couple of statistics to show how important UI/UX design is for building your business brand:

  • 94% of first impressions are based on design. 

First impressions matter a lot. When it comes to your business website and brand, a good first impression could mean scope for conversions in the future. A bad first impression, on the other hand, could mean that your potential clients will straightaway go to your competitors.

Data suggests that 94% of first impressions are based on design. With that, we can infer that if your website is not designed right, there is a huge chance that your brand’s first impression would be less than ideal. 

  • You can see a 200% increase in website conversions with proper UI design and a 400% increase with proper UX design. 

This means if you are not investing in website design and not focusing on proper UI and UX design, you are losing out on conversion opportunities. 

Every time people visit your website and then leave without converting, your business image deteriorates. People start associating your brand with less-than-satisfactory experiences. It is important to note here that on average one dissatisfied customer/visitor is likely to share his/her negative experience with 15 people.

Furthermore, UI/UX design is also known to boost sales and customer retention. It can be proved with the following set of statistics:

  • Unpleasant website experiences, emanating from design issues, are a reason for the churn of 67% of customers.
  • Poor site experience, caused by not focusing your attention on user experience design can make 70% of customers abandon purchases.

What’s more important is that your customers too want you to invest in proper design. 

How can we say that?

  • 50% of customers say that brands should focus on their web design.
  • 8 out of 10 customers are willing to pay more for better customer experiences.

Get Started Today

With that, it is clear that you need to begin leveraging proper UI/UX to build a strong digital brand for your business. 

Also, user experience design has a 9,900% ROI, which means for every dollar you invest in UX design, you can expect to make $100. 

Now your next step should be to hire UI/UX designers. 

Ui UX designers

Our team of expert designers who are skilled in user interface and user experience design can come to your aid. They have years of hands-on experience and have delivered successful results in the past and can deliver similar outcomes for you too. 

Explore our UI/UX design services here and request a quote today. 

About SynergyTop

SynergyTop is a San Diego-based digital commerce company with a team of 50+ professionals delivering custom web, mobile, eCommerce, and software development services. We also extend digital marketing, WordPress maintenance, and ERP implementation services. It is our 100% dedication, use of cutting-edge technologies, and deep domain experience that have helped us become the first choice of our clients who were looking for reliable and result-oriented technology-related services.