Certain businesses must present their web content in a manner that is easily accessible to people with particular disabilities – physical, learning or cognitive, and need to navigate your content by voice, screen readers or any other assistive technology.
Americans with Disabilities Act is a civil rights law or standard that was executed by the Department of Justice (DOJ) in 2010. As per the law, all the electronic information and online technologies must be accessible to people with disabilities including Website, Mobile Applications, Software, and Online Documents.
Several online businesses are aware of ADA and are adding suitable features to ensure that their content is readily available to people with disabilities.
Benefits of an ADA Compliant Website
According to this act, your web content must be accessible to people who have physical disabilities (speech, vision, hearing, age-related) or neurological, learning and cognitive disabilities. They should be able to navigate or access the website by voice control, screen reader and audio scanner.
Building an ADA compliant website offers several advantages to your business.
- More Website Traffic and Enhanced Conversions – People with disabilities use special browsers such as QualiSURF, WebbIE, MozBraille, and so on. An ADA compliant website would support these browsers and consecutively, would be able to reach out to these buyers and gives an additional boost to the revenues.
- Enriched SEO Effort – To enable ADA compliance on the website, the web designers and developers need to follow the W3C Standards. This mandates that every website is built with a focus to provide enhanced quality, better performance, and more accessibility. This development effort brings in numerous advantages in the optimization of the search engine. Furthermore, enabling ADA compliance on your website would also help you imbibe the other SEO best practices, including Image optimization, HTML tag optimization, accurate navigation, and UI augmentation.
- Building Online Reputation – An ADA-enabled website is a testimony of your social responsibility and gives out a strong message of inclusivity. This, in turn, helps to improve your online reputation and builds a more positive aura.
- Increased Website Usability– An ADA-enabled website meets the WCAG guidelines, which helps you build a user-friendly and easy to navigate website. Having better performance and accessibility on the website allows your users to find the content that they are looking for with easy navigation and lesser clicks. An ADA-enabled website helps enhance the user experience based on quality and performance.
- Helps Avoid Discrimination and Legal Penalties – The use of the internet and digital technologies is increasing consistently. With this steady rise in the users, your business needs to be inclusive and accessible to people with disabilities. By building an ADA Compliant website, you eliminate any risk of discriminatory and/or legal issues.
In the next part of this blog, we will share with you how to build an ADA-enabled website! Write to contact@synergytop.com for a free consultation on ADA Compliance.
About SynergyTop
SynergyTop is one of the top digital commerce company in California that specializes in web designing and development services. We offer the best IT Solution including a responsive, accessible and SEO friendly Website to our local, national and international clients.
Write to us at info@synergytop.com for a free consultation
