The E-commerce industry is experiencing boundless and forward-looking innovation which is driven by the users and they need exceptional experiences. Magento is one of the technologies which is following this league, and to keep your Magento store at the top it is imperative to implement the latest offerings. By the end of the year 2021, the E-commerce industry is expected to reach $1.2 trillion and no business can afford to miss this for their success.
Magento is getting evolved day-by-day and enhancing its quality of performance to keep up with the industry standards. Magento has brought a lot of enhanced and advanced features. Below mentioned are the trends Magento is bringing up for this year which can be very significant for any E-commerce business.
1. Live Streaming: In the domain of E-commerce marketing, live streaming is the most substantial head-tuner. With the growing effectiveness of audio-visuals, Magento 2 has initiated live streaming for the demo of any product either on the website or any social media platform. This huge shift happened because of the pandemic which pushed brands and retailers to move ahead with this trend to communicate with their users.
2. Push Notifications: The push notifications indeed have 90% higher chances of opening. In order to attract customers to the store, the businesses cannot avoid the power of push notifications. To keep up with the trend and sustain online visibility, Magento 2 has introduced plenty of push notification extensions. With the push notifications, cart abandonment can also be reduced significantly as the user can be constantly reminded about the items they have left in the cart.
3. Voice Search: Voice commerce has taken the E-commerce industry onto the next level and has contributed the most in enhancing the shopping experience. The users no longer need to type a single word to search for any product with voice-enabled searches. As per the guidelines of Google, it is necessary to add some text content for voice search so that they can be seen in the snippets. The classification of products is important along with voice aviation to dig deeper into voice search.
4. Chatbots: The trend of chatbots is here to stay for long as they help in predicting the purchases which can be made in future. They analyse the purchasing behaviour by going through the purchase history of the user. The chatbots also display images, videos, web pages, and blogs along with voice and text which are related to the product. Magento also offers a user-friendly chatbot from which the customer can seek any kind of help/information.
5. Customization: Customization has become a critical factor for retaining the customers as they consider offers and recommendations. Magento 2 has in-built attributes which make analysing and customizing very easy. With the new technologies like Artificial Intelligence and chatbots, the customers will be offered products by the Magento store on the basis of their preference.
6. Headless Commerce: The headless commerce trend is very popular and changing the face of E-commerce. The brands and retailers are making a shift from monolithic systems to headless architectures and microservices stacks. This technology enables the development of application in parallel with improved agility and performance. This is the reason Magento has launched front-end experiences like Progressive Web Applications.
7. AR/VR: With the emergence of cutting-edge technologies, Magento E-commerce website development is benefitting the most. The gaps in online shopping experience by many people are eradicated with Virtual Reality and Augmented Reality. For example, the users can now actually visualise the product in their surroundings and then decide whether to make a purchase or not. The use of AR/VR technology is going be wonderful for Magento E-commerce development in 2021.
8. Artificial Intelligence: AI is now used and very familiar in E-commerce for accurate product recommendations. This will help in enhancing the overall customer experience for the E-commerce website and the businesses can also evaluate the trends. This evaluation with the sales channel and buyer behaviour will help in deriving the best place, time and price for listing the product.
9. B2B NextGen E-commerce: The B2B brands need a consumer channel to help in optimizing the customer experience at every point. With the new Magento 2 features, the B2B companies are making a shift from being product-centric to customer-centric. The brands are enabled to explore new channels and can expand the base of audience to a great extent.
10. Social Commerce: In today’s world, the buyer goes through integrated experiences daily on social media platforms. This helps the customers to get the outstanding deals on the web. The number of ads on social media is increasing each day and these experiences are eventually followed by the purchases. Thus, Magento has integrated social media to make E-commerce stores profitable.
About SynergyTop
SynergyTop provides end-to-end Magento E-commerce services, including, Design, Development, ERP/ CRM and 3rd Party Integrations, Support and Maintenance. Our developer chooses Magento for its scalability, interconnectivity and reduced TCO. We can help you build bespoke Magento websites, which are responsive and conversion-friendly. We also help you with the best Magento security options to mitigate the risk. Write to us at contact@synergytop.com
