The way you design is in a constant state of change! However, ensuring an optimized user experience remains at the core of any design effort. There are a gazillion web and mobile applications available and while some have been a raging success, others just tanked. The one common factor of all the successful applications was their [...]
Search is the most prominent communication between the user and the system. A user performs a query from the application search box, and the system responds as a set of results. The results page is the most crucial page of the search experience. This blog talks about the best practices that need to be followed or [...]
What is Digital Marketing? Marketing initiatives that promote your business and services and encourage your target market to interact with you comprise Digital Marketing. This may include initiatives such as Social Media Marketing, SEO, Content Marketing, Email Campaigns, Mobile and Locations, and many more. An ideal Digital Marketing strategy encourages seamless transition of the prospect [...]
