Have you seen IKEA’s new virtual reality mobile app yet? The VR application is a game-changer in the way people shop for furniture. All you have to do is simply use your phone or tablet’s camera to visualize how a piece of furniture will look in your space. The virtual reality app uses true-to-scale [...]
While the cutting-edge Virtual Reality was taking all the audience’s attention, Augmented Reality was slowly taking hold of our day-to-day lives. It is now getting the same attention as virtual reality and has got mainstream much faster. People find it really amusing. And many keep on using it without even realizing that they are using Augmented [...]
At commercetools, experiments are done with both virtual and augmented reality commerce and have found out many things particularly for shopping. Both augmented and virtual reality offers an engaging and immersive customer experience when compared to a simple website or social media. Augmented reality and commercetools come together to create a 3D view of products in [...]
With over 25% of the world's population using Augmented Reality in some form in their lives each day, it is evident that AR is a trend that is going to rule the IT world in the future. In simple terms, Augmented Reality can be defined as a combination of the real and virtual world. The virtual [...]
