When you search for “coffee near me” you want to just grab a cup of coffee. But when you Google “how to make filter coffee at home” you have the ingredients and want to know the recipe. Similarly, if you need coffee beans, you’d search for “buy coffee online”. 

Your intent is crystal clear from your search query. And Google has become smart enough to understand user intent. And thus, it shows only the most relevant results in SERPs. 

Now, if you want to create content that ranks well, it is important to understand user intent. Google divides search intent into 3 broad categories:

1. Buying search intent
2. Informational search intent
3. How-to search intent

You should target your keywords and create content based on either of these intents. Google’s algorithms will only get stronger in 2023 and beyond. So understanding the user’s search intent and creating content that keeps it in mind is a strategy that will take you very far (hopefully on top of the SERPs).

A couple of years ago, people flipped through the yellow pages to find local businesses. Now, they just do a quick Google search. So even if your business is physical, SEO should become a prominent factor in your marketing strategy. 

With local search engine optimization, you can not just get visibility online but also drive real traffic to your site. Not sure how that happens? Check out our detailed guide on local SEO best practices for driving in real traffic to understand the nitty-gritty of local SEO. 

But remember: Local SEO is not child’s play. You’ll need to engage with experts to plan, strategize, and implement a local SEO strategy.

The human brain is extremely visual. 90% of the information we receive is visual. And search engines have been prompt in realizing the importance of visual search results.

From Google images to YouTube videos, you’ll see a lot of visual content pop up even when you carry out a text-based search. Often, these results are better solutions for the query too. 

And of course, Google Image Search and YouTube, are worthy search engines in their own right. 

To make sure your website/business shows up in visual searches as well, what you need to do is carry out visual SEO. Yes, you can optimize your image and video inventory to show up for relevant queries.

• Start by creating a visual inventory. 
• You can also submit an image sitemap in your XML file.
• And Pinterest is a reliable social media platform to leverage for acing the trend of visual searches. 

Start your visual SEO journey today by engaging with a team of designers and search engine optimization specialists.

Long gone are the days when search results included plain and boring links. Now, you get featured snippets, rich snippets, and even People Also Ask segments. 

These smarter elements on SERPs make finding the right answers faster and easier for users. 

For you, smart SERPs are a goldmine of opportunity that you can exploit in 2023. All you need to do is create content based on Google’s guidelines and get features in the smart SERPs.

Beware though. It is up to Google’s sole discretion to decide which search result will find a spot in rich snippets, People Also Ask, and featured snippets. So instead of firing arrows in the dark, consider getting in touch with experts for SEO content creation. 

Data analysis has been a prominent aspect of digital marketing. And in 2023, the emphasis on analyzing digital engagement, customer interactions, experiences, and conversions will become even more prominent. 

Tools like Google Analytics are expected to be even more powerful than they are today. So you might want to onboard digital marketing experts who have analytics as their strong suit. 

But that’s not all. With growing concerns about privacy and data protection legislation, it will become important for businesses to be responsible in the way they handle and analyze consumer data.