The E-commerce platform “Shopify” has become more prominent than ever. If we look at the statistics, its usage has more than doubled itself since July 2017. At present, out of the top 10,000 sites, 4.47% of them are using Shopify. The retail industry has moved towards internet for their shopping needs and E-commerce has gained power between convenience and requirements. This results in growth of platforms like Shopify which attracted huge number of sellers who wanted to shift towards the internet. There are more than one billion businesses around the world who have succeeded with a Shopify store. This is a big sea of competitors and everyone strives to set apart their Shopify store from others. By getting organic search traffic, traffic can be driven to the store and sales can be boosted. Enhancing Shopify SEO can also earn higher rankings on search engine resulting in higher visibility.

Overview of Shopify SEO

In simple terms, Shopify SEO means enhancements which are exclusive for Shopify and not for any other site. For the businesses who are running their own Shopify store and new to SEO, need to understand the importance of Shopify SEO for the E-commerce store. Shopify SEO improves the quantity and quality of visitors to the Shopify store via organic search engines like Bing and Google. Shopify SEO helps the search engine in gaining an understanding of the products and services and determine the trustworthiness of the website. This will result in –

• Increase in the ranking of organic search results which will improve the visibility without any advertisement.
• Increasing the click-through rate of the website and presenting it in the suitable search results.
• Increasing the conversion rate by sending capable leads thus reducing the bouncing rate.

SEO Optimization of Shopify Site

Shopify comes with various SEO-friendly features along with basic website but there is a huge scope to increase the rankings and enhancing the visibility of website. SEO majorly depends on the keywords but it takes more to work on the content to rank the site higher. Here are some of the key steps to make the Shopify site SEO-friendly and rank higher on search engines.

1. Optimizing the Structure of Shopify Site: For SEO to be successful, content organization on the web page is very important. The shoppers must be enabled to find anything quickly they are looking for, which will make them spend more time on the site thus enhancing the ranking. Keep your site understandable and smooth to navigate, don’t overload it with categories and subcategories. A simplified structure makes the site easy to crawl for search engines and rank the products. A simple site structure should look like:

2. Enhancing the User Experience: There are few ways in which you can enhance the user experience which will help in ranking higher on the search engine. Boosting the speed of site can increase its accessibility as it becomes easy to navigate and visitors spend more time there. To make it faster, you can use a mobile-friendly theme, optimized images and avoid using sliders. Using a responsive design means making sure your store/site works on mobile devices as m-commerce is growing rapidly as shown below. Responsive themes enhance the user experience and keep the visitor on your site for long.

3. Discover the Relevant Target Keywords: Any SEO is incomplete without SEO research. The best way to start is with making a list of minimum five topics your target audience care about. Try think what terms you would search to find the product you have if you were in customer’s place. You can also research the keywords from social media hashtags, titles and meta descriptions used on competitor’s site and searching subreddits and forums related to the products. Do not directly jump onto the fancy keyword tools.

4. Optimizing the Product Pages: The next step is to optimize the product pages using keywords. Start with the top pages and optimize title tags for all the categories and use the keywords in a consistent manner. Move on to the Title and Meta description of the products and use original content for more better ranking. The keywords should be inserted in such a way that they naturally go with the flow without any awkwardness in reading.

5. Building Links Directed to the Store: In order to evaluate how the wider community values the site, Backlinks are used by the search engines. It is an off-page optimization strategy and similar to word-of-mouth publicity but for SEO. There are few ways in which you can get your store linked for example, Manufacturer/Supplier links, Industry or influencer voices, Mentions and Broken links.

6. Include Content Marketing: Content marketing is very relevant as content is the reason people visit your site. Writing the product description is not enough, give real answers to what the customers may ask to enhance the overall user experience. Content gives you a chance to let the users and potential customers know your brand in the way you want.

7. Using Best Shopify SEO Tools and Apps: The following tools/apps can be used to enhance the ranking of site:

• Plugin SEO
• Smart SEO
• SEO Image Optimizer
• Yoast
• SEMrush

Final Words

The usage of Shopify continues to increase and thus it becomes more significant to determine the SEO implications included in the platform. The points explained above will surely give that additional knowledge to make the Shopify store stronger for the search engines.

About SynergyTop

SynergyTop can help you in building a feature-rich Shopify website and mobile application for your E-commerce business. We can also help you migrate your existing Ecommerce website to Shopify. We are providing SEO solutions for Shopify store owners who want to enhance their online presence, increase leads and revenue. The SEO practices and techniques followed by us are tried and tested which resulted in success for all the clients. Write to us at contact@synergytop.com for a free consultation.

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