The potential of E-commerce in today’s world is limitless. By using Oracle Commerce Cloud, you can accomplish the needs of both B2B and B2C customers with one unified and modular SaaS platform. The B2B and B2C businesses of all the sizes have invested in Oracle Commerce Cloud to enhance sales, customer loyalty and growth. Oracle Commerce Cloud is a platform built on modern cloud architecture and deep industry expertise. It is the industry’s only unified enterprise-grade B2B and B2C commerce platform. Oracle Commerce Cloud authorize the businesses to take advantages of artificial intelligence technology. It has a proven legacy for scalability, performance and flexibility. The new and innovative personalisation tools enable the brands to deliver intended offers to enhance customer loyalty and sales by offering personalized customer journeys.

B2B and B2C on a Unified Platform

Oracle Commerce Cloud supports both the business models, B2B and B2C in the same instance. It allows you to cut down costs, simplify your commerce investment, deliver account-specific experiences and innovate with robust tools. It provides B2B customers out of the box solutions and enables them to have a similar online experience as retail consumers like B2C. B2C features like personalization, promotion and recommendations to urge on higher-order values and conversions are also given to B2B customers. Commerce Cloud has a pre-built storefront which can be customised and supports multiple languages and sites as standard. This means you can go faster across various regions while being consistent with providing your unique customer experience and branding.

Many brands have divided their B2B and B2C offerings into different premises. As the B2B and direct-to-consumer programs evolved, the distinct systems have led to inefficiency, wasted time and effort spent in maintaining and duplicating separate infrastructures for E-commerce. Unifying B2B and B2C is a slam-dunk for the consumer brands which sell directly to the consumer and wholesale to retail channel partners. The single platform by Oracle Commerce Cloud with single UI and cost helps you to improve agility in your organization and commerce efficiency. You can also share the insights and data between the two by unifying B2B and B2C in a single solution. It helps you to make informed decisions for all the product ranges even if both the teams operate separately and independently.

The teams can enforce the same data, layouts, content and backend integrations and ensure that the sites support experiences and features needed for each specific audience. For example, a B2B website needs custom pricing, catalogues and payment terms while B2C may require more omnichannel and social shopping features.

A B2C experience to B2B customers

Commonly, the B2B manufacturers sell through a limited number of channels and control the channels which their customers used. But today, those customers can pick from the multiple sales channels which include distributors, direct sales, resellers, channel partners and E-commerce. It is expected to provide each one with a consumer-like experience. Most of the B2B sellers are trying to match both B2C back-end technology and front-end consumer experience. Some B2B sellers have not even implemented E-commerce but the sales are moving online and fast. It is estimated that B2B E-commerce sales will reach $1.2 trillion and will account for almost 13% of all B2B sales in the US by 2021. Below are the points of how a manufacturer can meet the customer expectations for a multi-channel purchasing experience –

• By evaluating the current IT systems and its sales channel capabilities.
• By determining priorities for new multi-channel sales solutions.
• By improving the multi-channel sales experience for B2B customers.
• By giving a consumer-friendly experience with Oracle sales solutions in the cloud.

Brands shifting to Oracle Cloud to meet the evolving demands

A customer’s experience with a brand cannot be separated from the value of goods and services a business offers. In this context, the landscape for B2B business and B2B business is no different. Buying a complicated machine or service should be as simple as ordering groceries online. The expectations of B2B and B2C buyers are shifting continuously, the businesses need to do something innovative to meet the evolving needs. In simple words, the businesses need to adapt to the way people want to buy which can be achieved by connecting data, experiences and intelligence.

The brands and businesses are choosing oracle commerce cloud whether it is for launching a site, exploring a new business model or expanding to a new channel. The big brands like Motorola Solutions are at the very front for the shift in purchasing behaviour and have collaborated with Oracle to derive unique digital touchpoints, to streamline E-commerce buying experiences and to increase business agility. Motorola Solution is a worldwide leader that make cities safer and help the businesses to thrive. Motorola Solutions looked for a replacement for their legacy commerce platform with a scalable solution which offers growth. They turned towards Oracle Commerce Cloud and enabled self-service buying for both its B2B and B2C buyers.

To Conclude

Meeting the expectations of a customer was never easy and a business should be flexible enough to adapt and change. It gives them the ability to deliver the experiences B2B and B2C buyers want at scale. With the Oracle Commerce Cloud, the businesses can get the updates they require at a fast pace. The development teams are empowered with the modern architecture of the unified platform for both B2B and B2C sites. B2B customers also expect to be able to buy from manufacturers through multiple sales channels and they want consumer-like experience every time. Oracle sales solutions can address these needs and provide a smooth end-to-end experience across all the sales channels.

About SynergyTop

SynergyTop is among the best Oracle Commerce Cloud services providers. We can help you provide end-to-end services in this technology for your B2B or B2C business.

Write to us at contact@synergytop.com to know more about how you can leverage your oracle commerce cloud E-commerce platform.