The digital marketing landscape is expanding like never before.
Don’t take just our word for it though.

Consider the following graph:

Read more about the state of the global digital marketing agency market here.

What you see above is a clear depiction of how the digital marketing market is set to boom.
By 2027, the global digital marketing agency market size will reach $9449.52 million. 

It is obvious that when digital marketing agencies grow, they are backed by a growing need for digital marketing services. 

However, what’s important to note is that digital marketing is not just growing in terms of demand, but also evolving.

Evolving with several digital marketing trends.
And these are not mere ripples in the water but waves that will redefine our understanding of the digital marketing landscape. 

A word of caution: Not every digital marketing trend is worth your attention. 

Your resources are limited and thus, it is important to identify the most important digital marketing trends 2024 and focus your attention on what really matters. 

We are here to help you filter through the current digital marketing trends and identify the ones that you should include in your 2024 digital marketing strategy. 

Dive in. 

According to Verint’s report titled, “2023 State of Digital Customer Experience” 80% of customers now expect businesses to offer AI-powered interactions to elevate the service experience.

This applies to all industries and business niches. Digital marketing is no different.

That’s why AI is our top choice among digital marketing news and trends. 

In digital marketing, Artificial Intelligence (AI) is predominantly used for personalization. 

AI will change how brands talk to and interact with their current and potential customers. 

How?
Digital marketers will increasingly rely on AI algorithms to analyze vast amounts of data, enabling them to understand customer behavior and preferences.

This means marketing campaigns will get more targeted and personalized.  Moreover, AI also plays a role in automating routine tasks. Scheduling email campaigns and social media posts, for example, can be automated with AI tools. Data crunching, lead segmentation, and ad optimization are some other tasks that can be automated with AI.

All this will save time and increase efficiency, allowing digital marketers to focus more on strategizing.  

When you search for temperature on Google, this is what you see. 

Such search results leave no need for you to scroll down and open a web link.
And this is not just for temperature searches; you get such rich results for almost every query that you may have. 

According to SEMRush, 57% of mobile searches and 25% of desktop searches end without any clicks. This number is likely to increase in 2024.

That’s because users find the information they need on the SERP (Search Engine Result Page) itself. 

For businesses, it means: It is not enough to land on the 1st page in Google search results. You need to be on “position zero” ie. the featured snippet

How to achieve that?
Optimize your website and its content to show up in featured snippets

Some tips to do that include:

• Find the right keywords to target
• Use question words in your headings (to mimic how users might search for the information)
• Understand user intent and use relevant content formats
• Consider adding tables and bulleted lists to your content
• Add a Table of Contents to webpages with anchors (especially in blogs)
• Optimize your content for long-tail keywords.
• Use structured data

With Search Generated Content (SGC) being almost ready to be rolled out across the world, now is the best time to focus on E-E-A-T-focused optimizations and preparing for zero-click searches.

Privacy and data security have always been a major point of concern for the public. With rules and regulations getting stricter, digital marketers will also have to change the way they collect and use user data, especially for retargeting and remarketing campaigns.

In 2024, things will get even trickier with the decline of third-party cookies. While ad blockers and other privacy tools already made it difficult, the no-cookie policy will further push digital marketers towards first-party data. 

Below is a timeline from Google about how they will be phasing our third-party cookies. 

Source

Read the complete announcement here.

First-party data basically means getting data from customers themselves. In the right way. While setting up the systems and building trust among users can take some time, it will eventually help businesses unlock a goldmine of information about what customers like and do. 

With this data, ads and messages can be made more personalized to build better relationships with customers.

Influencer marketing has been a popular trend in digital marketing for the past couple of years. However, in 2024, there will be a marked shift in terms of which ‘influencers’ become the most loved by brands. 

Instead of focusing on mega influencers with tons of followers, more companies are turning to smaller influencers – those with 1,000 to 10,000 followers – called nano-influencers. 

Surprisingly, these smaller influencers often get more engagement than the mega influencers. This is primarily because nano influencers are more connected to their audiences and have a higher ‘relatability appeal’

Brands, especially in beauty, fashion, and wellness, are thus, favoring nano-influencers because they’re more effective. Also, they usually charge less.

While mega influencers will remain a top choice for big brands, if you have a small business, it is time to reconsider your influencer marketing strategy. Nano-influencers might just be the secret sauce to success. 

No one likes to read long text posts. Even static images are getting boring. 2024 is the year of videos. 

And not just any videos, but short-form video content that has the potential to go viral. 

This is all thanks to platforms like TikTok and YouTube Shorts. 

Short videos are becoming super popular because they match the shorter attention spans of today’s audiences. 

Brands are using these quick videos to tell stories, launch products, and share customer experiences. 

Another aspect of the video marketing trend in 2024 is live streaming. 

With Live Streams, brands can interact with their audience in real time, making marketing more personal and real. 

From live events to product launches and behind-the-scene sneak peeks, live streaming is being used to create exciting and immersive content that people love. 

In 2024, getting good at video marketing will be super important for brands who want to grab their audience’s attention and make a real connection.

The digital marketing world is bustling with new trends. The above list includes just our top picks. Some other noteworthy and new digital marketing trends that might want to consider, include:

1. Email marketing
2. User-generated content
3. Local SEO with GMB optimization
4. Voice Search 
5. Sustainability and ethical practices in digital marketing

Want to learn more about these and other latest digital marketing trends and see how you can leverage these for your business in 2024?

Schedule a free digital marketing consultation with the digital marketing team at SynergyTop.

Why choose SynergyTop for your digital marketing needs in 2024?

• A team of digital marketing experts with a proven track record
• Customized strategies tailored to your business needs
• Cutting-edge technology and tools for successful campaigns
• Assurance of results-driven solutions and timely delivery

Don’t miss out on the opportunity to transform your business with the top digital marketing trends. Schedule a free consultation and let’s conquer the digital world together.