For commercetools, success is defined by its customers. The founders of commercetools felt the need for scalable and modern cloud platform with an approach of API-first. But the vision needs to be aligned with reality from time to time and they got their reality check from the growth of their customers. commercetools have so many clients across the globe from all the industries. In this blog, the success achieved in various industries through commercetools is highlighted. The industries in which commercetools has marked its position exceptionally for the innovators and visionaries are as follows –
1. Healthcare: For enhanced quality and efficiency, digital solutions are the most influential factor in healthcare. This shift is clearly visible in the latest forms of treatment and better patient-doctor relationships. commercetools has API-first nature which offers the enterprises to build best-in-class cloud-native global omnichannel commerce platform. The headless microservices help the healthcare enterprises to separate backend business logic from the frontend consumer presentation layer. It gives them the freedom to create their own identity. For example “Grandvision”, a global leader in optical retail and has 60 different websites. commercetools bought integration with BloomReach DXP to the table to manage IT more efficiently.
2. Information Technology: IT and high-tech businesses focus on strengthening the performance of their Artificial Intelligence and Machine Learning technologies. They do this increasingly to get widely adopted in the prevailing business world. For this, the enterprises need to process the huge amount of data required to support AI & ML and it can be done by accessing resources in the cloud. “Franka Emika”, specializes in robotics, is a young high-tech company from Munich (Germany). commercetools built a marketplace for apps which are needed to operate Panda (user-friendly and self-learning robotic arm).
3. Manufacturing: The most significant challenges are faced by the manufacturing industry. Since there are faster innovation cycles and the consumer taste is changing rapidly, the manufacturing enterprises need to find new ways of adapting. The sector then introduced digitalization through commercetools to connect the real and digital world by merging services with the Internet of Things. Everything in the process is now networked so that machines can communicate with each other to decide on the next step. “Geberit” is a European market leader for sanitary products who digitized their processes while keeping the three-stage sales model intact.
4. Entertainment: The entertainment industry is being challenged by the audience and their way of watching shows – on their smartphones, whenever they want and that too in HD quality. The headless platform, flexible APIs and cloud architecture helped the entertainment businesses to focus on customer experience. It also helped the gaming industry to digitize their processes and to include commerce functionality through APIs. commercetools changed the game for “Wizards of the Coast” and leveraged commercetools API technology to build the functionality of commerce.
5. Electronics: The consumer electronics retailers face the challenge to keep the consumer excited and educated for their products. The purchase of electronic devices suddenly increases in the festive season and thus it is important for the commerce platform to handle the unpredictable and rapid spiked in the application and website traffic. The API-first approach of commercetools which facilitates integration develops the company into a lifestyle brand. For “Bang & Olufsen (B&O)”, commercetools helped in consolidating two of its websites (beoplay.com and bang-olufsen.com) and provided high-end digital experience. The company is a manufacturer of high-end consumer electronics based in Denmark.
6. Publishing: For the publishing industry, not only the products changed but also the texts are available on E-books, paper books, websites etc and the whole process of distribution is digitized. With the auto-scaling functionality and flexible data model by commercetools, the online stores are migrated from the legacy platform and moved to a microservice, modern and cloud-based architecture to handle a large number of products. “C.H. Beck” from Germany, is a traditional publisher. commercetools helped them in replacing their 15-year-old software which was needed to handle vast product catalog and make it accessible online.
7. Transportation and Automotive: As the automotive industry move beyond hardware production, new business models are opening up for them. They are seeking to deliver unified experiences and mobility services throughout the customer journey. The industry is changing its traditional approach with the headless commerce platform so that new electric cars can be introduced with additional services. Also, the products and orders can be seamlessly handled on a cloud-based platform. “Audi”, a German manufacturer of luxury cars, needed an API-first platform to handle commerce transactions. commercetools aided by Handling products and orders on a cloud-based platform and integrating connected vehicles.
8. Grocery & Beverages: The grocery and beverages industries are going through a transformation. The users love saving time and not going to the supermarket, instead buying all the things online sitting at home. The flexible API of commercetools and its cloud-based architecture helps in building a digital platform for the companies and wholesale distribution of supplies. “REWE” is a supermarket chain in Germany with 3300+ stores. With commercetools and 40+ cross-functional teams, they build the infrastructure for their online grocery retail section.
9. Fashion: In today’s digital world, the most challenging industries to operate in is fashion. The customers now want to interact with the brand and not only just buy clothes. All the major fashion brands are seeking to deliver the best shopping experiences and make use of the opportunities by new channels. commercetools helps in replacing the legacy commerce platform and invest in a cloud-based, modern solution for enhanced agility. “Express Inc.” is an American fashion brand with more than 600 stores dealing in denim apparel for young men and women. They replaced their legacy commerce platform with commercetools, a modern and cloud-based solution to increase agility.
The End Note
commercetools is trusted by the innovators and visionaries from across the globe to power their digital commerce business. commercetools is feature-rich, extensible and with its headless approach, it is not limited to a specific industry. The customers use this platform to move away from a monolith architecture approach to an API-based paradigm.
About SynergyTop
SynergyTop is a proud commercetools partner and it’s working towards achieving commercetools vision to help the rest of the industry embrace #MACH with the same passion as the 250+ commercetool’ers around the world.
SynergyTop leverages all the facility provided by commercetools like Accelerators, Integrators, Merchant center, Marketplace etc. to provide seamless commercetools implementations. At SynergyTop, we have a team of best in the industry consultants on headless commerce experience and cloud solutions. Write to us at contact@synergytop.com
