Did you know that content marketing costs 62% less than traditional marketing? And yet it yields 3X leads.

So if you are not paying adequate attention to the content on your website or not marketing it through various channels you are missing out a lot. 

Also, if you are not analyzing and fixing the SEO gaps in your content, you are letting your competitors take the lead. 

To help you avoid that, in this guide, we will be walking you through the basics of SEO content gap analysis. 

The guide will cover:

• What is a content gap analysis?
• Importance of content gap analysis
• How is content gap analysis related to SEO?
• Two main ways to carry out a content gap analysis
• 3 SEO content gap analysis tips from experts
• Getting started with content gap analysis

What Is A Content Gap Analysis?

The process of analyzing and auditing your existing content to find gaps or opportunities for improvement is called content gap analysis. 

Content gap analysis aims to:

• Increase traffic on your website
• Converting more leads into clients
• Offering more value to your audience

With content gap analysis you can find how to update your old content and what new content assets to create in order to stay competitive.

Importance Of Content Gap Analysis

The primary reason why content gap analysis is important for your business is that it helps improve content performance. How? By boosting SEO and encouraging social sharing. If done right, content gap analysis can also help you boost conversions and audience satisfaction with the information/content you are offering. 

How Is Content Gap Analysis Related To SEO?

Content gap analysis can lead to two outcomes:

• Updation of current content to make it more relevant to your target audience
• Creation of new content assets to target the needs of your prospective customers

And during the content updating and creation process, you can also identify keywords that you are not optimizing for or targeting. You’d also be able to identify low and high-performing keywords along with the keywords that your competitors rank for, but you don’t. 

By focusing your attention on these keywords, you can boost your SERP rankings for some keywords and also start ranking for keywords that you may have previously ignored.

That’s how content gap analysis is closely related to SEO.

A professional SEO company, like us at SynergyTop, can carry out comprehensive content audits and help you find SEO content gaps. Our team can also offer custom content creation services and search engine optimization, which can help you bridge the SEO content gaps and get more out of your SEO and content marketing efforts. 

Check out our SEO and content marketing services and request a quote today! 

Two Ways To Carry Out SEO Content Gap Analysis

There are two ways of carrying out SEO content gap analysis

1. Competition-based content gap analysis

Checking what your competitors are doing and you aren’t is the easiest and quickest way to carry out a content gap analysis.

• Start by finding the keywords on which your website ranks.
• Then conduct a competitor analysis and find keywords for which your competitors’ domains rank.
• Compare the two keyword lists and identify the competitor keywords for which you do not rank. 
• Pick relevant keywords from that list. Eliminate branded keywords and keywords related to services/products that you do not offer. 
• Update your existing content or create new content targeting the relevant competitor keywords for which your website does not rank. 

2. Market-based content gap analysis

Finding content gaps between what your competitors are doing and what you are doing is not always enough. There may be some keywords that even your competitors are missing out on. And you can target those keywords in your content by carrying out a market-based content gap analysis. 

For that, you’d have to carry out more raw and real keyword research. 

• Start by clearly identifying your audience and understanding their needs and wants.
• Conduct comprehensive keyword research to find what topics your audience is searching for. 
• Identify queries related to your business or niche.
• Identify the queries that are not targeted in your current content.
• Target those keywords by either updating your old content or creating new content. 

3 SEO Content Gap Analysis Tips From Experts

Content gap analysis is a detailed, lengthy, and continuous process. Hiring experts on board is important to get the desired results in a cost-effective manner. 

However, here are a few expert tips that you can follow to get results on your own:

• Understanding your audience is the best way to find content gaps. Don’t shy away from directly asking people what they want to know. You can do this by creating surveys and getting your target audience to tell you what kind of information they are looking for. Based on their results you can create more content or update your old content. 
• Keyword research is a complicated process. It is best to use reliable tools like Google Keyword Planner, Uber Suggest, Moz Keyword Explorer, etc. 
• Finding the keywords that you can potentially target is only part of the process. You also need great content in order to rank for those keywords and satisfy the information needs of your audience. Make sure you create informative, engaging, and quality content.

Getting Started With SEO Content Gap Analysis

SEO content gap analysis can yield excellent results for your business. From helping you increase awareness to answering audience queries, converting leads to clients, and keeping your current clients engaged, SEO content gap analysis can come in handy in all situations. 

But if you need quick and impactful results, consider onboarding SEO specialists and content marketing experts.

SynergyTop has a team of experienced digital marketers who can conduct content and SEO audits to help you identify and bridge the gaps. 

Check out our complete range of digital marketing services to know more.

About SynergyTop

SynergyTop is a full-service digital technology company offering digital marketing, web and mobile app development, eCommerce development, and custom software design and development services. We also offer ERP implementation, website maintenance, and enterprise performance management services.