SynergyTop Boosts Online Visibility And Website Traffic For An Online Ordering System For Restaurants

Our client offers restaurants and small business owners a simple and streamlined way to fulfill food delivery orders and digitize their business. 

They have a presence in US and Canada. However, even with a unique, feature-loaded solution, they were unable to create a strong digital presence on the web. With low keyword ranking and abysmal website visibility, they were struggling to reach the right set of audiences and boost revenue. 
In a bid to resolve that, they decided to get professional search engine optimization services. As the chosen SEO partners, we make sure they saw a rise in rankings for the relevant keywords and a visible increase in website traffic. 

Client’s Goals

Our client’s key goals from this engagement included:

• Ranking high for the relevant keywords
• Getting online visibility
• Boosting their website traffic                                                                                                                  

The Challenge

Our client was facing the following set of challenges:

1. Stiff competition in the market from businesses with deeper pockets. 

2. The lack of a professionally-developed strategy for search engine optimization.

The solution

To help our clients overcome the existing challenges and achieve their business goals, we delivered the following SEO solutions:

• A detailed on-page audit was carried out before creating a robust plan for on-page optimization. The weak points that need immediate attention were highlighted and the on-page optimization was planned in a phase-based manner. The less important issues were left for the second phase of the SEO plan.
• Comprehensive keyword research was carried out to find relevant search queries which should be targeted. 
• Meta Title, Meta Description, Alt tags, and Heading tags (H1, H2, & H3) were added to all pages based on a pre-decided set of target keywords. 
• The sitemap.xml and robots.txt files were checked and fixed as per SEO best practices.
• Canonical tags were checked and corrected where needed. 
• Suggestions for revamping pages with thin content and design issues were shared with the client’s internal team. These suggestions are being taken up in their website overhaul plan and will be implemented in the near future.
• To ensure that the website recovers from the coverage issues that it was facing, we shared suggestions and implemented those suggestions. 

The results

During the 1st phase of on-page search engine optimization carried out for the client, they could see the following results:

1. The website now ranks higher than competitors for 30+ relevant keywords on Google.

2. The website traffic is on a steady rise and our client is getting more qualified traffic now than ever before.

3. Given that relevant keywords have been targeted and the traffic on the website is qualified, our client could also see an increase in the user activity on their website.

Based on the success of the 1st phase, the client has roped in our team of search engine specialists for the second phase of optimization as well. 

Stay tuned to learn how the second phase unfolds and what result it yields for our client.