SynergyTop Team Enhances Web Presence For Fashion eCommerce Retailer REVOLVE 

REVOLVE is a next-gen fashion retailer for Millennial and Generation Z consumers. It is a trusted, premium lifestyle brand, that has become a go-to online source for fashion discovery and inspiration. With over 1,000 brands, 49,000 apparel, footwear, accessories, and beauty styles it is a dynamic platform that is helping consumers, brands, and fashion influencers come together. 

Client’s Goals

• Enhance their digital presence with a website that is high on both form and functionality.
• A high-performing and fast-loading eCommerce store, available as a web app to capture more audiences.
• Seamless connectivity with consumers using push notifications.

The Challenge

As a fashion retailer, REVOLVE’s biggest challenge was to create a distinctive digital presence. The competition in the market is extremely tough and the only way to stand apart from the crowd was to have an eStore that is easy to access, aesthetically pleasing, loads quickly and offers all the necessary features to the end-users. 

The solution

To help our client meet their business goals and overcome the existing challenges, SynergyTop delivered the following solutions:

• Our team enhanced the performance of their eCommerce store by storing CSS, JavaScript, Index pages, and Menus in the cache. 
• Other pages are loaded using Ajax requests to boost performance and fasten the speed. We also pre-cached the app shell for instant loading and runtime assets like catalog items are dynamically cached. 
• JSON was used to fetch responses to offer a native-like experience on any device. 
• To optimize the eCommerce store’s conversion rates, we used easy screen navigation and added smooth transitions.
• Web App Manifest was used to allow the website to be self-contained.
• Implemented server worker for network proxy, caching, and push notification
• The Application Icon (for downloading the app) was placed on the home screen for easy access.
• Implemented a system of push notifications.

The results

With SynergyTop’s end-to-end eCommerce store development and optimization services, our client was successful in building a distinctive digital presence. The REVOLVE eCommerce site loads quickly even with poor Internet connectivity and the site is pleasing to look at and easy to use, which together contribute to a better customer experience and thus, higher conversion rates.