SynergyTop Offered Custom Shopify Development Services To Icon Swim

Icon Swim is a one-stop swimwear shopping destination for men and women. It offers a complete range of swimwear, one-pieces, cover-ups, and accessories like belly chains, anklets, toe rings, and sunglasses. A wide variety of acceptable payment methods along with shipping and a fair return policy make it a customer-favorite eStore for shopping beachwear essentials. 

Client’s Goals

• Offer end-users a seamless experience with easy navigation.
• Optimize sales and marketing efforts by using relevant site features and functionalities.

The Challenge

Being operational in a highly competitive eCommerce niche, our client’s biggest challenge was to create a distinctive space for themselves. They also need robust features and functionalities that could bolster their marketing efforts and convert the leads they get in the form of website visitors. 

Tech stack

To deliver the results that our client was seeking, we used the following technologies and tools along with Shopify.

The solution

SynergyTop’s team of efficient Shopify developers delivered the following solutions to Icon Swim

• We set up a popup on the home page to invite visitors to subscribe to the Icon Swim newsletter.
• To further promote the Icon Swim newsletter, we integrated their Shopify store with the SMSbump app that allowed sending out SMS to prospective with the newsletter subscription form.
• Our team also set up the Mailchimp subscription functionality by Ajax to facilitate email marketing.
• Our web designers and developers also created a specific landing page for the eStore.

The results

With our reliable and efficient eCommerce development and Shopify customizations services, Icon Swim’s eMarketing efforts got a stable footing and their landing page was ready to host and convert visitors. 

You can check out the Icon Swim landing page below: