About the Client:

Our client helps users look through thousands of restaurants across the US offering a selection of dietitian-recommended menu choices. These choices have been hand-picked by a team of registered dietitians and meet the nutrition criteria and incorporate lean and high-nutrient ingredients — the ingredients that fuel one’s body with energy and vitality so one can be at their very best!

The dining finder web and mobile apps help end-users find healthy options by taking the guesswork out of the equation. Users don’t have to wonder which menu items are the healthiest, dig through lengthy charts of nutrition information mandated by menu labeling legislation or feel guilty for overindulging at restaurants. Users can easily tantalize their taste buds and feel good about nourishing their bodies for good health with the right choices laid out for them.

Key Asks

Our client needed a web and mobile platform where users can enter their dietary and nutrition requirements and find restaurants serving the required menu items. The required platform should have the following features and functionalities:

• To ensure that users can find menu items that meet their health and fitness goals, the platform needed scope for personalization. Users have the option to enter different requirements like what ingredients they do not want in their meal, how much of each vitamin, fat, or other elements they want to intake, and whether they want a vegan/vegetarian/non-vegetarian meal. User’s additional requirements like Allergens, Gluten-free food, etc., are also covered.
• Users are expected to use the platform before heading out for a meal or before placing an order to find what restaurants serve the items they wish to consume. Users should be able to access the platform even when on the go and thus, the platform needs to be highly responsive on mobile and tablets also.
• The application should be accessible in low internet connectivity areas.
• The process of finding suitable restaurants and menu items needs to be easy for the users.
• The content and use of the app had to be gated and only available for paid users.

Business Needs Synopsis

After thoroughly understanding the concept and idea behind our client’s platform, the SynergyTop team outlined the following business needs that were to be met: 

• A fast-loading and responsive platform that works well on all device types and sizes. 
• We ensured application usability in low Internet connectivity areas with the help of PWA features.
• The UI and UX of the platform were made seamless and intuitive
• The platform needs to be gated, to ensure only those who have a paid account can access the restaurant finder. 
• The client also needed the platform to be compliant with several data privacy norms.
• The navigation menu for the platform has to be clean and intuitive to encourage frequent use.

SynergyTop’s Solution

To meet the needs of the client and to deliver a high-performance web app, we extended the following solutions:

• The platform was built on the Azure PaaS solution. With Azure, we could ensure data security for our client as well as allow scalability of the platform in the future.
• Progressive Web Application platform enables users to work on low internet connectivity.
• The UI framework of the platform was built using Bootstrap, which helps ensure clean navigation and an easy and aesthetic user interface. This was essential for providing end-users a comfortable and convenient experience with the platform.

Business Benefits

With our solutions, the client could potentially reap the following business benefits:

• Users will be able to quickly and easily search for places to eat or order from depending on their dietary and nutrition goals. Listed restaurants will have the potential to increase the customer satisfaction by 41% as their end-users will know where exactly they can find what they need.
• Our client expecting a huge increase in website traffic and user base will have the potential to increase the conversion rate by 30% with our solution.
• End users can save up to 24 minutes while deciding where to eat and what to eat because the desired menu items based on their personalized requirements will be displayed in front of them.

About SynergyTop

SynergyTop is a leading IT services company that provides future-ready digital solutions and enables digital commerce for its enterprise customers. Our certified digital and domain experts deliver custom digital solutions on website UX/UI, mobile application, PWAs, and E-Commerce; managed cloud services and custom ERP development.

Founded in 2014 and Headquartered in San Diego, SynergyTop has delivered over +200 websites, +50 mobile applications, and +100 eCommerce platforms for small and medium-size customers from Retail, Healthcare, Solar Power and Energy, Construction, and Manufacturing Industry. We have received many industry awards and recognitions from leading publications. Combining our unmatched experience, fast-paced execution ability, and passionate team of domain experts, make us the partner of choice for our customers in their digitalization journey to grow and prepare for the future.

Write to us at info@synergytop.com