Project Description

About the client

Excel Tire

Our client is a distributor of high-quality automotive tires and industrial lubricants in the Philippines. The company has a legacy of over 2 decades and has been bringing world-class brands to the country, enriching the automotive tires and lubricants segment. Our client’s motto is to bring global products to the Philippines and ensure access with their wide network and highly competent organization.

Key Challenges

During the initial discussions with our team, our client mentioned that they were facing the following challenges:

  • They were struggling to create an online presence for their business. They wanted to create a virtual presence for themselves to be able to continue and enhance their offline legacy. 
  • Our client wanted to reach wider audiences and that was not possible without having suitable online portals. 
  • Other than expanding its clientele, the company also wanted to expand its network via collaboration and partner stores. For that too, they needed a digital platform.

Business Needs Synopsis

Based on the key challenges that our client was facing, we outlined the following business needs:

  • A comprehensive eCommerce store that can help our client sell various tires and lubricants to customers across the Philippines. 
  • A website that can help them build a strong digital presence and enhance their real-world legacy. 
  • A mobile app to reach even wider audiences and ensure round-the-clock accessibility. 

SynergyTop’s Solution

Based on our client’s needs, our team offered technological consultation and guidance to them. Our team helped them earmark ways to build a digital brand, transition from a completely offline to a hybrid (offline and online) mode of business, and select the right suite of technologies for their business digitalization. We have also started working on the following solutions for them:

  • A Magento 2-powered eCommerce portal through which our client can reach a wider audience and bring in more customers. 
  • A website that will act as the first point of contact for buyers as well as prospective partners. Magedelight and Webkul Plugin, Google API, and Paypal integration are added to the website to offer a feature-rich solution. 
  • We are also working on developing a cross-platform mobile application for our client, which will further enhance their virtual reach.

Business Benefits

While the website, mobile app, and eCommerce store are not live yet, initial estimates suggest that our client will be able to reap the following business benefits from our digitization and eCommerce development services:

  • Enhancement in reach as against their original offline-only mode of business. 
  • An increase in inbound leads from the website and more sales through the eCommerce portal.
  • With the mobile app, our client can expect to increase their brand awareness manifold.  

About SynergyTop

SynergyTop is a leading IT services company that provides future-ready digital solutions and enables digital commerce for its enterprise customers. Our certified digital and domain experts deliver custom digital solutions on website UX/UI, mobile application, PWAs, and E-Commerce; managed cloud services and custom ERP development, e-commerce development services 

Founded in 2014 and Headquartered in San Diego, SynergyTop has delivered over +200 websites, +50 mobile applications, and +100 eCommerce platforms for small and medium-sized customers from the Retail, Healthcare, Solar Power and Energy, Construction, and Manufacturing Industry. We have received many industry awards and recognitions from leading publications. Combining our unmatched experience, fast-paced execution ability, and passionate team of domain experts, make us the partner of choice for our customers in their digitalization journey to grow and prepare for the future.

Write to us at info@synergytop.com