Creating A Solid Digital Presence For An Arizona-based Sports News Platform

About the client

Our client is one of Arizona’s most reliable and trustworthy sources for exclusive sports news & stories. The platform is home to the Brad Cesmat Show, Recruiting Roundup, and all the exciting things that happen in the Arizonian sporting scene. Whether you want to find out the latest updates about your favorite sporting events or want to learn more about college and pro-level sports and pre-guidance, you’ll get it here.

Key Asks

Our client’s key asks from our team included:

• An easy-to-navigate website where users can quickly find the latest news stories and learn more about topics of interest.
• A manageable backend so that their non-technical team can also upload news items and content pieces with ease.
• A strong backlink profile along with on-page SEO strategies to ensure the latest stories rank quickly for the relevant keywords.

Business Needs Synopsis

Based on our understanding of our client’s requirements and their key needs, here is a synopsis of their basic business needs:

• A robust informational website that can be used to publish regular news and stories about sports and related topics.
• A strong digital presence, especially in Arizona, so that their brand awareness and audience reach enhances.
• Search engine optimization services to help them rank higher in Search Engine Result Pages.

SynergyTop’s Solution

To help our clients meet their key business requirements, our team of website developers and digital marketers delivered the following solutions:

• We built a clean and intuitive website on WordPress for our client. The simple navigational structure makes using the website easy and engaging for the audience. With the use of WordPress CMS, it is also easy for website admins to continue posting new content frequently.
• Right from the time when the website was in the development phase, we carried out proper on-page optimization to ensure that the website gets indexed and ranked properly on Google.
• Our team of SEO specialists is dedicatedly working on the client’s website to create SEO backlinks and ensure ranking in SERPs.
• We are also working on regular website upkeep and maintenance.

Business Benefits

From our dedicated services, our client is getting the following business benefits:

• The client has 15+ keywords for which their website is ranking on page 1 in Google SERPs. Overall, the website ranks on 50+ keywords and has a high domain authority (50).
• The website is easy to use and user-friendly, due to which it garners monthly traffic of 30,000+ visitors. Our continued website maintenance also helps ensure higher uptimes.
• Due to the selection of the right CMS, WordPress, the client’s internal team can easily manage the backend and regularly post content with ease.

About SynergyTop

SynergyTop is a leading IT services company that provides future-ready digital solutions and enables digital commerce for its enterprise customers. Our certified digital and domain experts deliver custom digital solutions on website UX/UI, mobile application, PWAs, and E-Commerce; managed cloud services and custom ERP development.

Founded in 2014 and headquartered in San Diego, SynergyTop has delivered over 200+ websites, 50+ mobile applications, and 100+ eCommerce platforms for small and medium-size customers in the Retail, Healthcare, Solar Power and Energy, Construction, and Manufacturing industries. We have received many industry awards and recognitions from leading publications. Combining our unmatched experience, fast-paced execution ability, and passionate team of domain experts makes us the partner of choice for our customers in their digitalization journey to grow and prepare for the future.

Write to us at info@synergytop.com