If you are just starting out in the digital world, it can get complicated – if not exasperatingly overwhelming – to decide where to start. 

You want to reach your audience in all possible ways. But you also need to stay within the budget.
You want more digital assets. But you also need to get to market faster. 

And one of the first choices that you’d have to face while kickstarting your company’s digital journey is what should you get first – A website or a mobile app?

Both websites and mobile applications work wonders for business. 

With websites, you get the power to be found on search engines. And with mobile apps, you get the chance to stay on your audience’s phones and find a way to their hearts. 

However, getting both developed together isn’t always possible. 

  • It is time taking.
  • It is expensive.
  • It requires more resources.

And as a startup or fairly new business, you may not have the time, money, or resources for that. 

The solution? Choosing what’s the best for you right now. 

This guide here will help you make the right choice and quickly kickstart your digital journey without extravagant expenses or long development timelines.

What do websites offer?

47% of customers visit a company’s website before purchasing anything from them.

 Before we begin comparing websites against mobile apps, let’s check out the key advantages of getting a business website developed:

  1. A business website builds credibility
  2. A website helps establish a business identity
  3. Having a website boosts brand recognition
  4. It is easier and more effective to connect with customers with a business website
  5. Business websites help drive sales
  6. Websites can be effectively leveraged for digital marketing
  7. With a well-designed, fast-loading, and high-performing business website you can compete with bigger brands.
  8. A website can also be used for customer service and for keeping the clients updated. 

Benefits of a mobile app?

People spend 92.5% of the time they spend on their mobile phones using applications. 

Check out more mobile app development statistics here.

While they are definitely expensive as compared to business websites, business mobile applications do have a lot of benefits too. Here are the key advantages that you can gain by getting a business mobile application developed –

  1. Mobile apps can help offer more personalized experiences
  2. With a mobile app, you can build greater brand loyalty among customers.
  3. You can simplify the user journey with a business mobile application. 
  4. Mobile apps act as a direct marketing channel for your business.
  5. As not all businesses may have a mobile app, having one for your business can give you a competitive edge in your niche. 
  6. You can offer unique features to your customers using a business mobile application.
  7. Customer contact, query resolution, and feedback collection are faster through a mobile application. 
  8. Business mobile apps allow the collection of valuable customer data and insights with ease and ethically. 

Websites or Mobile App – Where to start from?

Let us now understand the difference between a business website and a mobile application. 

Website Mobile App
Speed of development Faster Comparative slower
Cost of development Lower Comparatively higher
Scope for personalization Less More
Notifications Tough (push notifications may be used.) Easy (with direct app notifications)
Ease of use for customers Relatively easier to use as no downloads are required Might be complicated as users have to download the app first.
Customer engagement levels A lower level of engagement Higher level of engagement as mobile features like camera, GPS, a location sensor, etc. can be used
Maintenance and update Easier and more cost-effective to update and maintain Costly updates and maintenance.
Search engine optimization Easier to optimize for search engines SEO is not possible, it needs to be optimized for App stores.
Accessibility  Can be accessed from any device and platform but Internet connectivity is a must. Can be accessed only via mobile devices, but may also work in low-network locations or when offline.


Now that you know the benefits of both websites and mobile apps and also the differences between the two, it is time to answer the key question – which one should you get developed first?

Now there is no one option that is ideal for all sorts of businesses.

But here are some of the questions that you can ask yourself to find the answer that is best suited for your business:

  1. How much time do you have before you need to hit the market? 
  2. How much is your budget? 
  3. What does your target audience prefer? 
  4. What kind of features and functionalities do you wish to offer to your users? 
  5. When and how do you want your business to be accessible to users? 
  6. How frequently do you plan on updating the solution? 
  7. What level of personalization due you wish to offer to your users? 
  8. Do you want to send out notifications? 
  9. Are you aiming to reach audiences by search engine result pages?

Once you have answered the questions above, you will be able to find out which digital asset – a business website or a mobile application is better suited for your company’s needs. 

However, it is important to note that ultimately, both business websites and mobile apps are important for your business. So even if you start with anyone, you should ultimately plan on having both. 

To help you, here are some in-depth guides that you can follow –

SynergyTop – The perfect digital partner for your startup

Irrespective of whether you have decided to start your digital journey with a business mobile app or a business website, SynergyTop can become your perfect digital partner. 

With SynergyTop, you don’t just get the inherent benefits of getting a website or mobile app developed, but also the SynergyTop advantage, which includes:

  • 8+ years of experience
  • 50+ team of experts with deep domain experience
  • Access to cutting-edge technologies
  • Availability of website, mobile, and eCommerce development experts under one roof. 
  • Digital marketing experts are also available in-house.
  • Long-term support and maintenance services.

Don’t wait anymore. Schedule a free consultation with our experts and start your digital journey today!