Consistently investing in branding can lead to a 23% increase in revenue. Also, companies with stronger branding have seen a 43% drop in their hiring costs The numbers clearly showcase the importance of creating a powerful brand for your business. With the Internet becoming the primary playground for businesses, it is important that you build [...]
The way you design is in a constant state of change! However, ensuring an optimized user experience remains at the core of any design effort. There are a gazillion web and mobile applications available and while some have been a raging success, others just tanked. The one common factor of all the successful applications was their [...]
Terms like "user interface" (UI) or "user experience" (UX) can often be complicated ideas to understand, especially with the lack of tangible metrics to separate good UI/UX from bad. However, its impact on the design and development of modern websites is enormous and multifaceted. As we study this impact, we observed that the appearance of [...]
