Imagine you have a physical store. A customer walks in. Sees no salesperson. Tries to look around for the things they need. Now there can be two situations. 

One, the visitors find what they are looking for and buy it.
Or two, they don’t find what they need and return empty-handed. 

To avoid the second situation from happening, you always keep your shopfront well-manned, right? So why not do that with your online store too?

How can I have salesmen in my online store?

Well, you don’t even need any salesmen when you have an eStore. All you need is eCommerce search features on your website. It is one simple solution that lets users quickly and effortlessly find what they are looking for. 

But you can’t benefit from just having basic site search solutions. You need an eCommerce site search bar integrated with smart search functionality.

By simply entering their search queries in the site search bar, users can find the items they need, shop, and generate revenue for you. 

Don’t believe how such simple eCommerce site search solutions can actually boost your conversions? Let’s check out the case of Amazon – one of the biggest, most successful eCommerce retailers across the globe. As you can see from the graphical data from Statista, Amazon’s revenue is on an upward roll.

But how does Amazon do it? How does it become a customer favorite and a revenue powerhouse?

Among other things, Amazon uses one simple tactic that you too can use to boost your online business.

And that one tactic is – eCommerce Site Search.

According to an analysis from experts, Amazon’s average conversion rate for people visiting the website is 2.17%. But for the visitors who run a search on the site, the conversion rate goes on to 12.29%, which is a 6X increase from non-searching visitors.

This shows the importance of search in eCommerce.

And it has been proven not just via the Amazon experience but many other eCommerce sites too. Walmart’s average 1.1% conversion rate gets a 2.4X boost and reaches 2.9% with eCommerce search. And for Etsy, advanced site search results in a 3X boost in conversions. 

The Takeaway: Site Search Can Help Boost Your ECommerce Conversions Tremendously.

Remember: Adding a simple feature search isn’t enough. Your audience’s needs and expectations from you are on a constant rise. To match those expectations and meet those needs, you need to follow eCommerce search best practices.  

Before we move any further, let us understand what is site search.

When You Use Google Search,

• You get autocorrect suggestions
• Related results also show up
• You get autofill suggestions 
• Even if you haven’t entered a keyword, but a natural language query, you get the right results. 

That is a smart search. Basically, a search bar that understands intent and offers results that are as close as possible to what the user is looking for, is called a smart search.

Now, imagine you could have Google-like site search solutions for your eCommerce store. that would help:

• Users quickly find what they need. 
• You boost conversions.
• No revenue loss due to product name confusion or typos.
• Fewer chances of missing conversion opportunities if the exact product isn’t available as related products are shown.

Plus, the advanced site search functionality also captures the queries entered by users. This can help you:

1. Understand how users search for products so that you can label and name the products accordingly.
2. Expand your product catalog based on what the users want to shop from you. 

But I cannot invest so much money in implementing eCommerce site search best practices on my online store.
I have a small business, is it even worth it for my business?
I don’t have the technical expertise to implement such an advanced site search in my online store. 

If you have any of the above-mentioned concerns as a business owner, you should know that your concerns are valid. 

The existing solutions for implementing site search APIs or plugins to your eCommerce website are expensive, cumbersome, and require a lot of tech expertise. 

But, we at SynergyTop have the right smart eCommerce site search functionality solution for small and medium-sized businesses, startups, and enterprises looking for custom solutions. 

At SynergyTop, we focus predominantly on building scalable solutions for our clients that can be adapted to their custom needs and requirements. 

That’s why the SynergyTop Smart Search API is a simple, yet powerful model that can be customized with ease to meet your unique set of search functionality needs. 

The Key Features Of Our Solution Include:

1. Faceted search – Users can sort products based on size, color, brand, and other attributes.
2. Related results – When users search for one product, related product items are also shown. This ensures multiple options plus cross-selling and up-selling advantages too.
3. Autocorrect feature – Common misspellings and incorrect spellings do not hinder the search results as the autocorrect feature corrects the spellings.
4. Autofill functionality – While the users are typing in their search queries, suggested autofill options start showing, which makes the search faster.
5. Keyword capturing – When users enter search queries for which no items in the database are tagged, the system captures the keywords and shows reports. This can help you add in-demand products to your inventory or reassign tags to the items in your category to make sure the products show up in the right search results. 
6. Priority search – If a search query has multiple search attributes like type, size, color, material, etc. our search engine prioritizes the keywords. For example, if there is a search query for white round china clay plates, the first result would be an exact match (containing all 4 attributes.) In the absence of an exact match result, the results will be sorted on the basis of priority. For the given example, ‘plate’ would be the first priority, ‘round’ (shape) would be the 2nd priority, ‘white’ (color) would be the third priority and ‘china clay’ (material) would be the fourth priority.

Given that there are several smart site search solutions available in the market, it is obvious to wonder what sets the SynergyTop solution apart. Other than our best-in-class features, a few reasons to choose SynergyTop’s Smart Site Search Solution are:

From helping you understand what kind of search you need on your website to customizing the solution for you, implementing and integrating it on your website to long-term support and maintenance, we offer end-to-end solutions.

Unlike other platforms that just sell the API/module, we also let you avail of the technical services of our eCommerce developers. These are the professionals who have directly contributed towards building the Smart Search Solution and thus, can best help you implement it on your website.

We don’t have fixed-price packages that often include features you don’t need, while you have to pay extra for what you actually require. Our solution is customizable and we are open to giving the solution a personalized touch so that it becomes bespoke for your business. 

Our solution can be customized and designed depending on the nature, type, and size of your business, which ensures that you get a solution that’s fit for your unique set of needs. 

You can also see our solution in action where SynergyTop Developed a Smart Search-enabled custom eCommerce solution for one of our former clients.

So what are you waiting for? Enable SynergyTop’s Smart Site Search on your eCommerce website and skyrocket conversion rates. 

Request a consultation with our eCommerce site search specialists today!