If you spend a dollar on email marketing, expect to make $36 from that. But if you are using email marketing for eCommerce, you can make $45 from that single dollar.
Not our words. Research proved it.
Does that mean you can blast spam emails and get money in your mail the next day?
Absolutely not.
The max it will get you is “marked as spam” and probably blocked from sending any other emails to anyone else.
It is easy to ruin your email marketing efforts, you see. But contrary to popular belief it is also not very hard to be successful in email marketing.
Here’s the first thing you need for successful email marketing and eCommerce: eCommerce email marketing software.
What is that?
How do email marketing and eCommerce work together?
Why do I need it?
How much will I have to pay for it?
And most importantly, how to find the best email marketing software for eCommerce?
Find answers to all these questions and more in our blog below.
Dive in.
We’ll cover:
- What is an email marketing software?
- The need for the best email marketing software for eCommerce
- How to select the best email marketing software for eCommerce?
- FAQs about eCommerce email marketing software
What is an email marketing software?
Imagine you need to send an email to just one person.
Easy enough, right? You can do it yourself without any hassle.
Now, let’s say you need to send emails to ten different people.
It might take a bit more time, but it’s still manageable manually.
But what if you have a hundred emails to send? And they need to go out at different times, to different people across different time zones, and with different messages?
Suddenly, you’re swamped with work. It’s like having a mountain of emails to deal with, and you’re stuck at your desk sending them one by one.
Now, think about this: if you’re running an eCommerce store, do you really want to spend all your time sending emails? You’ve got products to manage, customers to help, and a business to grow. That’s where email marketing software comes in.
Email marketing software is a tool that helps businesses send emails to their customers or subscribers. It makes it easier to create, manage, and track these emails, so you can reach the Right people with the Right message at the Right time.
Email marketing software is like having a super-efficient assistant for your inbox. They can supercharge your eCommerce email marketing strategy and help you manage all those emails without losing your mind. With this software, you can:
- Send bulk emails
- Schedule emails
- Personalize the messages
- Track the performance of your emails
- Automate workflows
By selecting the right eCommerce email marketing software you can leverage technology to reach your audience more effectively and efficiently.
The need for email marketing software for eCommerce
As an eCommerce business owner, you have a hundred costs to bear before you can even start making any money. Is the additional cost of eCommerce email marketing software worth it?
The skepticism is valid. More so because with the rise of social media and other digital marketing channels, the benefits of email marketing are truly under question.
But eCommerce email marketing software is essential. Let’s see some of the benefits that it yields.
1. Efficient Campaign Management
With eCommerce email marketing software, you can segment your audience based on demography, behavior, and past purchases. This saves time and resources by simplifying subscriber list management.
2. Personalized Communication
As email marketing tools help maintain segmented lists, you can send personalized communication to your audience. You can leverage subscriber data to send targeted emails featuring products aligned with each recipient’s preferences. This not only enhances customer experience but also fosters loyalty.
3. Conversion Optimization
Automatic reminder emails, cart abandonment emails, personalized promotions, and product recommendations can help drive higher conversions. Email marketing software can help you send all these types of email campaigns, at scale.
4.Performance Analysis and Optimization
eCommerce email marketing software comes with specialized reporting and analytics features. These valuable insights and A/B testing, help measure campaign effectiveness, refine strategies, and continuously improve email marketing efforts for better results.
ow it is clear why you need email marketing software for your business. However, selecting the first eCommerce email marketing software you find online won’t do you good. There are hundreds (if not more!) of options available in the market. But not all of them are built alike.
This gives rise to the question…
You need to find the most suitable eCommerce email marketing tool to get the right outcomes for your business.
How to select an eCommerce email marketing software?
By following the steps highlighted below, you can select the best email marketing platform for eCommerce for your business needs.
Step 1: Define Your Goals and Budget
Before you start exploring the market for options, determine what you aim to achieve with your eCommerce marketing software.
Do you want to increase your eCommerce sales?
Do you want to drive more traffic to your online store?
Do you want to improve customer engagement?
These goals will help you find the best email marketing platform for eCommerce with the most suitable features.
Don’t forget to consider your budget too. Have a clear idea about how much money you can allocate for email marketing on a monthly or annual basis.
Pro Tip: If your goal is to automate abandoned cart recovery, you might prioritize software like Klaviyo or Omnisend. This is because these eCommerce email marketing software solutions specialize in eCommerce automation.
Step 2: Identify Necessary Features
Once you have identified your goals and budget, list down specific features you need. See which of the following features are must-haves, good-to-haves, and not needed.
Pro Tip: If you are looking for advanced segmentation and personalized product recommendations, you might want to look at tools like Mailchimp or Campaign Monitor.
Step 3: Research Available Options
Based on the features you want, you can start sorting through various eCommerce email marketing software available in the market.
Other than looking at the features, you should also look at:
- User reviews,
- Expert ratings,
- User-friendliness, and
- Availability of customer support.
Step 4: Trial and Demo
Once you have narrowed down your search to 3 to 5 eCommerce marketing software, take advantage of their free trials or demos.
Test how intuitive the interface is and whether it meets your requirements. During the trial period, you will only be able to send a limited number of emails, but it will definitely help you ascertain email deliverability rates and ease of use.
During the trial, don’t forget to evaluate the eCommerce email marketing tools’ integration capabilities with your eCommerce platform, CRM system, and any other tools you use.
Step 5: Assess Support and Training
Evaluate the level of customer support offered by each provider.
Do they provide live chat, phone support, or email support?
How quickly do you get responses to your queries?
How satisfactory is the process and the outcome?
Are there self-help resources like tutorials, webinars, and documentation available?
Pro Tip: Some providers like HubSpot or ActiveCampaign offer extensive knowledge bases and online communities for self-help and learning.
Step 6: Consider Scalability and Future Needs
When selecting the best email marketing platform for eCommerce, think about the long-term scalability of the software.
Will it accommodate your growing subscriber list and evolving marketing needs?
Consider the flexibility to upgrade or downgrade plans as your business changes.
By following these steps, you will be able to select the most suitable eCommerce email marketing software for your business needs.
Dedicated eCommerce Email Marketing Services
Selecting the best email platform for eCommerce is just the first step toward email marketing success.
But other than the best email platform for eCommerce, What you also need is to tap into the expertise of eCommerce email marketing professionals to truly excel in your email campaigns.
Email marketing experts can frame a proper email marketing strategy for eCommerce, which will:
- Offer valuable insights, helping tailor strategies to meet your business goals effectively.
- Bring technical know-how, assisting with setup, troubleshooting, and making the most of software features.
- Inject creativity into content creation and design, ensuring engaging emails that drive conversions.
- Ensure continuous optimization, which keeps your campaigns competitive by analyzing performance, conducting tests, and staying updated on new guidelines from platforms like Google and Yahoo.
Plus, they help steer clear of pitfalls and align with evolving standards.
At SynergyTop, we have engaged with several eCommerce businesses and offered expert email marketing services to them. With our specialized email marketing strategy for eCommerce, we have delivered results like:
- 37% increase in open rates
- Average 30% click-through rate
- 78% increase in website traffic using email marketing
Want similar outcomes?
Contact our email marketing experts today to get started
Must-Read: Email Marketing Strategies To Boost Website Traffic
