Online shopping is very trendy these days and top E-commerce platforms like Magento 2 are adding frequent upgrades to keep up with innovative technology. Voice search is a great example of an upgrade in technology with E-commerce. This is brought in for a seamless shopping experience for customers and better management for the merchants. Voice search is gaining immense popularity and is expected to increase by $40 Billion in 2022 with about 110 million voice searches daily. Voice search is the most fascinating invention of all time which is growing very rapidly.
Why You Should Add Voice Search to Your Magento 2 Store?
Voice search is preferred instead of text because it is easily accessible for the people who are not able to use the keyboard or mouse for some reason, people who are with a learning disability and people with physical disabilities and find it impossible to type a search request. Also, it is preferred as the commands given are processed much faster than doing it manually.
Another reason for which it is preferred is the convenience it provides, it is available for the users on the go. The smart speakers should also be taken into account which analyses the previous shopping experience and offers results as per their preferences. For example, there is a Magento 2 store with pet essentials, the AI depicts that a particular customer with some IP buys a new pack of dog food each month. AI will remind them every month to add it to the shopping cart. With the evolution of technologies, the competition between the vendors is even solid.
Read why you should enable your website for voice search – Click Here
How the Shopping Process in Magento 2 is affected by Voice Search?
Voice Search directly impacts the whole of E-commerce and around 36% of the people having smart speaker devices like Alexa or Google Home use voice search to shop online. It is anticipated that this number will boost by 55% in the coming two years. With Voice Search, the users can complete the shopping journey from the product search to checkout and payment without using website navigation. They can complete each step with voice: searching, comparing and placing an order, etc.
It is immensely popular among the users due to the convenience and time, the typing speed is around 30 words per minute on average but the voice search can process around 100 words per minute which makes a huge difference. As a result, the dedicated Magento 2 merchants are adding features of voice search to keep their potential intact for visitors.
Optimizing Magento 2 Store for Voice Search
After all the benefits of Voice search, the Magento 2 store is ready for voice search optimization as quickly as possible. Below mentioned are 5 different ways in which Magento 2 store can be optimized for Voice Search –
1. Mobile Optimization: As per the projection of Statista, the global mobile sales in E-commerce have already reached 70% of the total sales in 2020. Now, Google also uses a mobile-first indexing method in which mobile optimization is the first step needed if Magento 2 store needs to be on top of the voice search results. It is also recommended to use the AMP extension or PWA technology to build lightweight mobile pages for the website.
2. Get Rank Zero on Google: The zero position with Google voice search results means Google considers your answer as the best and it will be read out in the results. These zero blocks are created to see the answers without going on any website and save Google from indexing uncountable pages. You can get a zero position by writing a short and relevant answer by including the main keyword.
3. Go for Long-Tail Keywords: The long-tail keywords on Google are more valuable and rank higher in search results since Google started using Google Hummingbird. This algorithm gives priority to the natural language and strives to make online interactions more human. Think about the need of the user and the query your content should solve instead of following strict rules of keyword usage.
4. Speed Optimization: The majority of the users will leave your website/store if it takes more than 3 seconds to load. Speed optimization is a must-have and to rank higher in Google the merchant should test the website in the Google Page Speed Insight to analyze the situation, list down the issues and begin speed improvements and pass the speed test again to make sure the changes done are working positively.
5. Structure your Store as per the New Customer Journey Map: Whenever a next step is planned for enhancing the conversions, acknowledge the pattern of voice searchers and examine the sales funnel. There is a clear diversity between text and voice searches. By determining the voice purchase funnel, you will come to know how a shopper reached the product page and what actions he/she took before placing an order or at what step he left without completing the order and why. A new Customer Journey Map needs to be built to learn the best way to convert them.
To Conclude
For the E-commerce industry, voice search has already become a necessity rather than a luxury. In the coming years, this shift will continue to grow in the behavior of consumers as the big technology companies are investing in enhancing the devices with voice search technology. Be ready to optimize your Magento 2 store for voice search and surpass the competition.
About SynergyTop
Voice search has changed the way people search the internet and should be an important consideration while developing your website, as well as your SEO initiatives. SynergyTop helps businesses across the globe in developing web and mobile solutions, SEO and enabling voice search for their Magento 2 store. We develop a strategy that integrates both the traditional SEO activities with voice search optimization. Our voice search SEO strategies are curated keeping the future in mind. Write to us at contact@synergytop.com for details about our services.
