Selecting a WordPress theme for your business website can be a daunting task. Most beginners feel overwhelmed while making this decision.
And given that there are thousands of free and paid WordPress themes available, the choice does get difficult.
Now, you cannot check and test each and every theme before finalizing one. So, to help you quickly find a suitable theme, we will now be discussing a few of the most important things.
The theme that fits these 9 criteria should be the ideal one for your WordPress website.
Let’s get started.
1. Readability
The basic purpose of your website is to tell your audience about your business and then convert them into clients. And that’s possible only when people are able to easily read and understand the content on the website.
If a website has too many distracting elements and the design is also not clean, it will hamper the readability of your website. Such themes should definitely be avoided.
2. Simplicity
Simplicity is the ultimate sophistication. – Leonardo da Vinci
There are a lot of WordPress themes that come with multiple colors, complex designs, flashy animations, and many elements. In most cases, you don’t need all that. A simple and sophisticated design will give your business a professional look and convert more leads.
Also, distracting elements affect the usability of your website. Plus, too many frills also mean that the theme would be heavy, which will slow down your website. And no matter how pretty your website looks, if it loads slowly, it won’t benefit your business.
3. Responsiveness
A responsive theme is one that can adjust the layout of your website depending on screen sizes and device types.
These days, people have a wide range of Internet-connected devices that they use to browse the web. People could be accessing your site through a laptop, a mobile phone, a tablet, or any other device. And the screen sizes of these devices will also be different.
Thus, your website theme should be responsive to ensure that the site looks appealing on any device.
Moreover, Google also gives ranking preference to mobile-friendly websites.
4. Supported Plugins
WordPress has many advantages. Supporting plugins is the most important of those advantages. With plenty of free and paid WordPress plugins, you can add almost any functionality to your website.
However, not all plugins are compatible with all themes. Thus, if you want to make sure that you can leverage the power of WordPress plugins, check if the theme of your choice supports multiple plugin integrations or not.
5. Multilingual
If you have a website that needs to be translated to languages other than English or when you want to create a multi-lingual website, look for translation-ready and multilingual themes.
Even if you don’t plan on having a multilingual website today, it is always better to have a theme that supports the option as you might need it in the future.
6. Drag-and-Drop Page Builders
Most WordPress themes today support drag-and-drop page builders. However, it is best to check the builder before installing a theme.
If your WordPress theme doesn’t support drag-and-drop, you’d have to manually code everything on your website. Creating standalone landing pages also gets difficult without drag-and-drop builders.
So make sure your theme comes with pre-installed drag-and-drop page builders.
7. Support Options
Free WordPress themes seldom come with any sort of support. Even premium themes might not offer the level of support that you are looking for.
While using your WordPress theme you might come across major or minor roadblocks. Developer support becomes extremely essential in these situations. Thus, always go with themes that offer suitable support options.
8. Ratings and Reviews
Before installing any theme on your website, always read the reviews that other users have left for it. Now it is obvious that almost all the themes will have some negative reviews. But if there are too many negative reviews, you should read them with care.
People who have used the theme for their websites are best equipped to tell you about how it really is.
9. SEO Friendliness
Many good-looking WordPress themes are known to have poor HTML code at the backend which makes them a disaster from an SEO perspective. Before finalizing a WordPress theme, make sure you check whether or not it is SEO-friendly.
An SEO-friendly theme will not just make your website load faster, but will also help your site rank higher on search engine result pages.
Custom WordPress Theme Development
Sometimes it happens that no theme offers exactly what you are looking for. You might need a niche-based theme for your business or you might want a theme that looks and feels a certain way.
If you cannot get all that in a ready-to-use WordPress theme, it is best to get a custom WordPress theme developed.
WordPress developers like those at SynergyTop can design and develop a personalized theme for your business using the color scheme you want and including the plugins and additional functionalities, you need.
We also offer bespoke WordPress maintenance plans which take the burden of updating and optimizing your theme off your back.
Request a custom WordPress theme development or WordPress maintenance quote today!
About SynergyTop
SynergyTop is a San Diego-based digital commerce company that offers mobile, web, WordPress, and eCommerce development services. Our experts are equipped with new-age technology and have hands-on experience that can give you a competitive edge over contemporaries.
Our WordPress development and WordPress maintenance services can help you maximize the ROI from your website and boost your business. For more information, fill in our contact form or write to us at contact@synergytop.com
