Your website is your most important digital asset. And like any other asset, your website ROI matters to your business.
You pay for hosting, domain name, SSL, and even invest your time and effort in website maintenance. Given that investment, your website should be yielding certain results, right?
So let’s check out how you can measure the ROI of your business website and boost the ROI of a website with ease.
How to measure the ROI of your business website?
Return on investment is a measure of how much returns (money or in other terms) are you getting given the investment on that asset.
So the first step is to find out how much your website costs you per annum. Include the annual cost of your domain, hosting, SSL certificate, and also the monetary value of the time that you or your employees are spending on keeping the website up and running.
As for returns, it depends on the goals you have set for your website.
- If you want to make direct sales from your website (in the case of an eCommerce store), the total sales volume should be divided by your website’s total cost.
- If your goal for your website is to bring leads, the total leads generated from the website (in monetary terms) should be used.
- Similarly, if you are looking for signups to your newsletter, the number of subscribers gained from the website should be considered the return of your website.
Based on your goals, you can monitor the relevant metrics and then calculate the ROI of your website.
Upon calculation, if you feel that your website costs you more than the returns, you should take the following steps to boost your website’s ROI.
Ways To Boost The ROI Of A Website
There are many ways to boost the ROI of a website. The top 4 points are mentioned below:
- Optimize your website for search engines
- Make your website mobile-friendly
- Use CTAs
- Keep your website content updated
Let’s discuss these ways to boost the website ROI in detail now.
1. Optimize Your Website For Search Engines
Most people shop for things and avail of services after proper research. And search engines, like Google, are the starting point for their research. To be able to reach a wider audience and get more people to visit your website, you need to optimize your site for search engines. This is achieved by an elaborate set of tactics collectively called Search Engine Optimization (SEO).
With proper SEO, your website ranks at the search engine result pages (SERPs) for relevant search queries. And people usually click on the first few results. This will ensure that your website gets higher traffic.
Higher website traffic = more people knowing about your business and what you can offer = more customers and a better ROI for your website.
While there are plenty of guides available that promise to teach your DIY SEO, for the best results you should contact experienced professionals.
SEO experts at SynergyTop have years of hands-on experience in the field and can yield visible results for your website. Request a quote here.
2. Make Your Website Mobile-Friendly
If your website isn’t bringing the expected results, chances are that the reason behind this is that it is not mobile-friendly.
A majority of search queries come from mobile devices these days. A website that doesn’t load well on mobiles is going to leave a bad impression on your audience and drive them away. Also, Google prefers mobile-friendly websites while ranking search results.
3. Use Clear Call-To-Actions
Do you see a lot of traffic on your website but no conversions?
If yes, your website might be lacking a clear call to action.
Call-to-actions (CTAs) are buttons and action statements that urge your website visitors to take a designated action.
Some commonly used CTA include:
If your website lacks clearly defined and appropriately placed CTAs, your website visitors won’t know what to do next. And they’d return without taking any actions, thereby pulling down your website ROI.
To ensure that doesn’t happen, you might consider getting your website revamped with expert website redesign services.
4. Keep Your Website Content Updated
Your website isn’t a ‘set-it-and-forget-it’ kind of asset. To ensure your website remains a lead generation magnet, you need to constantly keep it updated with relevant content.
Having a regularly updated blog is one very valuable way of increasing website ROI in the long run. With blogs, you can build a readership, and from that audience, you can get a lot of conversions.
If you are not keen on hiring a full-time blog writer for your website at the moment, content marketing services can be a good alternative. With content marketing services you do not just get blog writing services but other benefits, like content distribution and promotion, too. And good content can boost not just your website’s but your business’ ROI too.
Getting Started
So now you have 4 simple steps that you can take today to boost the ROI of your website. Get started today by requesting a quote today!
About SynergyTop
SynergyTop is a San Diego-based digital commerce company offering website, mobile app, and eCommerce portal development services. We also extend a full range of digital marketing services including SEO, content marketing, social media management, online reputation management, pay-per-click ads, and more. Our other service offerings include WordPress website maintenance and website redesign.
