The need to strategically position a business service or product online highlights the importance of building software to oversee the same operation. The online business space is growing and different studies indicate that by 2025 it will be worth $24.3 trillion.

If you don’t have an online presence the chances are that you’re losing potential customers. But in this digital age, having a website or an eCommerce store is not enough. You need to have an advanced platform to stand out from the competition. You need to find the right solution that would provide an enhanced user experience to your customers.

Your Ecommerce business should not be limited to a desktop version. The platform should be optimized for mobile devices. A significant percentage of internet users use smartphones. Having a mobile-friendly Ecommerce store will enable you to tap into this vast market. You can also develop a Progressive Web Application or a native mobile app to engage better with your clients.

That said, here are some of the ways you can develop Digital Commerce solutions.

1. Start With A Strategy

A good strategy will help to define the metrics for the business at all stages. An online store will need excellent customer service, efficient payment, and product or service delivery infrastructure. Developing a strategy is important for planning the growth process for the business and putting in place mechanisms to address the anticipated challenges. The strategy will also define the means of delivering products from one point to the consumer’s end. Based on the market size you are targeting you will need to plan for customer service requirements.

2. Make A Decision On The Platform/Domain

The suitability of a platform is based on the apparent needs of the business. When handling a wide range of products, it is important to consider a customized platform. A domain is important in helping build a brand and an identity for your products or services. Acquiring a good domain is the first step when developing a website. Domain names are available for as low as $10 with established platforms like GoDaddy. Depending on the current operations, a good domain should make it easy to migrate from one platform to another or integrate with your current site. Your business domain should be catchy and memorable to your customers.

3. Adopt A Pricing Strategy

The pricing plan is a critical aspect in determining the success of the platform. There are different pricing models that you can use. However, choosing a model that meets the expectations of the target client is critical. Pricing will also establish how payments would be transferred from the client to the business. It should also clarify the cost and what would be involved in the process. If you settle for a third-party payment specialist, consider their security systems.

4. Start Designing The Store

Having a design of the online store is crucial. It allows you to identify what you’ll be offering and provide additional information about the business. Your goal is to ensure that customers navigate easily. The platform should offer online support to attend to important issues from customers. A well-designed platform should give the product identity and so, a logo is needed.

5. Unique Checkout

Clients either want to track a product and buy when the price is affordable for them or keep them in their cart for easy reference. The desired Ecommerce experience should reflect what the majority of target clients want. A convenient platform will make it easy for a client to check out. By doing so, clients become motivated to buy more. Cart history is also an important aspect of the checkout experience. If a client identifies a product and visits the same product more than twice, their activity should be used to profile their cart activity.

6. Marketing

The performance of E-commerce platforms relies on the extent and effectiveness of the marketing done to promote the products and services sold. A good marketing strategy will increase traffic to the platform progressively. Using the right technology, the platform should be able to collect email addresses. The database of client emails builds over time and can be used as the first channel for marketing. Social media is another important marketing tool. Make sure to use appropriate content that will trigger viewers to share and in turn, generate traffic to your site.

7. Measure and Track SEO Success

The performance of an E-commerce platform has to be measured using metrics that are relevant to the nature of the business. SEO provides access to analytics tools that make it easy to measure the reception of the market towards the products and services. The analytics, in this case, will help to establish the performance of the brand by providing access to data traffic for each page. The data provides you with crucial insights on areas you should focus on to improve the site’s performance.

Conclusion

Establishing an online presence through E-commerce stores is crucial for the success of any business today. Besides, E-commerce is a key profit driver for most businesses. The cost of operations is low since most of the functionalities are automated. Unlike physical stores, online stores allow your customers to access products whenever they want.

Building a technical solution for Ecommerce needs a reliable strategy that will identify and define the inputs at every stage to meet the desired output. Using appropriate software and technology will allow your business to scale up.

About SynergyTop

SynergyTop is a Digital Commerce solutions company. We specialize in highly customized Ecommerce, Web. Mobile and PWAs development services that enhance the digital presence of our clients. Our user-friendly designs increase productivity, business process transparency and escalate business system efficiency. Our highly innovative and customized website application development services have benefited numerous clients with their feature-rich and highly focused designs and architecture.

About the Author

Jenny is a passionate writer & guest blogger. Writing helps her to improve her knowledge, skills & understanding about her industry. She loves to educate her audience about business strategies and E-commerce Mobile App via her writing skills. Apart from writing, she loves traveling and photography.