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5 02, 2018

Strategize for Success – Go Digital with your Marketing Plans

What is Digital Marketing? Marketing initiatives that promote your business and services and encourage your target market to interact with you comprise Digital Marketing. This may include initiatives such as Social Media Marketing, SEO, Content Marketing, Email Campaigns, Mobile and Locations, and many more. An ideal Digital Marketing strategy encourages seamless transition of the prospect [...]

1 02, 2018

Sales and Marketing Alignment for Fast-Paced Growth

Sales and Marketing are integral to every organization, irrespective of their size, domain and location. Ideally, these functions are an extension to each other and quite inseparable. However, in the real world scenario, these two teams are disjointed and often at odds with each other. The Top Management across companies and industries have been encouraging [...]

17 01, 2018

Why ERP and Ecommerce Integration is a good idea?

As per the Statista Report 2017, the B2B Ecommerce business has reached $7.7 Trillion, whereas the B2C revenue is worth $2.3 Trillion. The Ecommerce business is getting more competitive every passing day with a new player emerging in the already crowded market every other day. The challenge is not only to attract new customers but [...]

10 01, 2018

Xamarin – Develop Native Android, iOS and Windows Mobile Apps with Shared App Code

What is Xamarin? Xamarin is a technology platform that uses a shared C# codebase to develop native mobile applications in multiple platforms – Android, iOS and Windows Mobile. The developers have an option of building mobile apps using Native UIs, while leveraging Xamarin language, APIs and data structure to ensure that around 75% of the [...]