Consumers spend an average of 6 hours and 42 minutes online each day. That is almost 100 days a year.

This makes it clear that if you are not focusing on finding, engaging, and converting your customers online, using digital marketing strategies, you are missing out.

Another reason why you, as a decision-maker for a small or medium-sized business, need to focus on digital marketing is that it provides you a level playing ground with big shots in the business.

Traditional marketing strategies need deep pockets and a large team for efficient execution. But to successfully implement digital marketing strategies all you need is an expert-designed plan and the dedication to persistently put in efforts for the task.

Talk to digital marketing experts at SynergyTop for strategizing a plan for your small business today by dropping us a line at info@synergytop.com.

Benefits of digital marketing for SMBs

With the use of digital marketing, small and medium-sized businesses can unleash the following benefits:

• Reach a wider audience – In 2021, 60% of the global population (approximately 4.66 billion people) were active Internet users. And the figure is on a steady incline since then. Digital marketing gives you the liberty to reach and target all these people who are active on the Internet.
• Save money – Inbound digital marketing costs 62% less per lead than traditional outbound marketing.
• Get measurable results – Using tools like Google Analytics and more, you can keep a track of the results that your digital marketing efforts are generating
• Scope for personalization – With digital marketing, you can target your prospects with personalized campaigns and content. That’s great for business, given that 80% of people are more likely to buy from a brand that provides a tailored experience.
• Keep up with the competition – Only 1 in 5 small businesses does not utilize any form of digital marketing. If you are that 1 business, you know you are missing out.

According to 92% of small business owners, having a website is the most effective digital marketing strategy. And while it is true that with perfectly designed and developed websites, even we at SynergyTop have yielded stellar results for our clients; just a website is not enough.

So here are 6 proven digital marketing strategies for small and medium businesses that can help you develop mutually beneficial relationships with your prospects, leads, and customers.

6 Proven Digital Marketing Strategies for Small and Medium-Sized Businesses

The below-mentioned digital marketing strategies have been used time and again by SMBs. And their success and efficacy have been backed by data.

By replicating these winning strategies, you can also ensure success for your business.

• Strategy 1: Search Engine Optimization

92.96% of global Internet traffic comes from Google search, Google Images, or Google Maps. And if you want people to buy from you, you need to be seen on Google.

And you just don’t have to be present on Google with a website. You need to rank high on Search Engine Result Pages (SERPs) too. Why rank high? Because 75% of people won’t ever go further from the first page of the search result.

To further incentivize optimizing your solar energy business website to rank higher in SERPs – The average CTR for the #1 result on Google is 31.7%.

To sum it up, to ensure that people know about your business and keep you in mind while making a purchase decision, you need a search engine optimized website for your business.

• Strategy 2: Content Marketing

96% of the most successful content marketers agree that content has helped them build brand credibility. Your target audience will choose between you and your competitor based on what content you offer. After all, 95% of B2C buyers use content as a marker to judge the trustworthiness of a brand. And it is no hidden truth that people buy from those that they trust.

With blogs, you can build an active readership, position yourself as a source of reliable information, and then slowly help people take a step into your sales funnel. Other forms of content like case studies, press releases, Infographics, images, and even videos can be utilized to bring in more traffic, traction, and conversion for your small business.

• Strategy 3: Social Media Optimization

Once a place for youngsters to hang out digitally, social media platforms have now become business playgrounds. People today, spend an average of 2 hours and 25 minutes on social media channels and messaging apps. And this is an opportunity for you to:

• Tell people about your business
• Create a positive image for your brand
• Make people engage with your business.

Need proof?
Well, 74% of consumers depend on social media to guide their purchase decisions.

And how can you bank on the power of social media?
With quirky, topical, and conversational content presented to people in bite-sized or video-based formats.

• Strategy 4: Email Marketing

Email marketing presents the best opportunity for targeting prospects with personalized content. For small and medium-sized medium businesses, email marketing can be extremely beneficial as it has an extremely high ROI.

When done right, email marketing yield a return of $44 on every $1 you spend on it.

Also, automated email engagement series (Welcome/feedback emails) are a quick, effortless, and cost-effective way to keep your prospects in conversation and make them engage with your brand.

• Strategy 5: Pay-Per-Click Advertising

74% of brands agree that pay-per-click ads are a huge driver of business. With targeted ads shown to the right people at the right time through the right platform, you can get more and more people to click on ‘buy’. How do I know that? Because PPC visitors to a page are 50% more likely to make a purchase than organic visitors!

And the best part? With paid ads, you don’t pay for running ads. You just pay when your ads actually get clicked on. It saves cost and ensures that your market budget is spent productively.

Strategy 6: App Store Optimization

If you have a mobile application, that too can be a source of traffic and conversions. But before that, you need to make sure your app ranks high in app store searches as well. With a streamlined App Store Optimization Strategy (ASO), you can make sure you app gets popular, ranks well, gets higher downloads and better reviews, and ultimately brings in more leads and sales.

Now, it is time to bring these strategies to action. But remember, these strategies deliver results only when done right. Expert guidance and experience are pertinent to success.

Important point – The strategies mentioned above are going to bring in more traffic to your website/app, but to make sure that the traffic converts into leads and customers, you need to make sure the UI/UX design is inviting and engaging enough. We at, SynergyTop, have a team of experienced web developers who can create consumer-centric designs for higher engagement and conversions. Visit to know more our web design and development capabilities.

About SynergyTop

SynergyTop is a San Diego-based digital commerce company offering full-service Digital Marketing services. We have been listed by Digital.com as the best Digital Marketing Agency in San Diego for 2021. We have developed web and mobile solutions and extended long-term SEO services to various businesses in the past. And our team of expert digital marketers can replicate the winning strategies for your small or medium-sized business too. Whether you want to build a brand image, get more traffic, get more qualified leads, or even higher conversion rates, we can be the catalysts in your journey towards achieving your business goals.

Write to us at contact@synergytop.com to know more about our special digital marketing packages for SMBs or fill in our quick contact form here.