Videos are one of the most popular content formats today. And if you want to boost the social media presence of your business, you might want to consider using videos. Whether you upload videos on YouTube or other social networking sites like Facebook, Instagram, or Twitter, you’d want those videos to be of high quality.
Good quality videos not only help effectively convey your message but also make your business look professional on social media.
Today, we’ll be discussing the best video quality – 4K Ultra HD Resolution
Let’s check what is 4k resolution, what is the resolution of 4k, and why you should be using it.
What is 4K?
4K is a video specification that literally just means ‘4,000’. It gets its name from the approximately 4,000 pixels of the width of the footage.
4K resolution, also called 4K refers to a horizontal resolution on the order of 4,000 pixels and a vertical resolution on the order of 2,000 pixels. Several 4K resolutions exist in the fields of digital television and digital cinematography and in the movie projection industry.
4K format was named because it has 4,000 pixels of horizontal resolution approximately. Meanwhile, standard 1080p and 720p resolutions were named because of their vertical resolution. The new standard renders more than four times higher image definition than 1080p resolutions, for example.
Display resolution: minimum of 3840 x 2160 pixels
4k resolution size has to consist of at least 3,840 pixels (horizontal) x 2,160 pixels (vertical) of resolution and the horizontal can go above 4,000 pixels. This puts it on the top of the current scale of digital resolutions in which the bottom is occupied by standard definition TV (450X540 pixels), HD with 720 pixels, and full HD at 1080p.
In simplest terms, if you measure HD resolution by vertical pixel height (720p, 1080p) then 4K Ultra HD Resolution can also be called 2160p.
The top three reasons that 4K videos are a better option as compared to 1080p:
There are several reasons why 4k video ultra HD has an upper hand as compared to 1080p. But the top 3, most prominent reasons include:
1. Resolving Detail
With 4K, viewers can see a lot of intricate details in a high-contrast manner. This enhances the viewing experience and thus, creates a better brand image for your business if you use 4K videos.
2. Closer Viewing
Due to a large number of pixels, 4K allows for a close viewing experience, without any pixelation problem. This is great as nowadays most people view YouTube and social media videos up close on their mobile phones.
3. Scaling Down
If you scale down a 4k resolution size video to a lower resolution, you’ll notice a clearer picture and better quality. This is a great advantage of 4K videos from a production standpoint.
Now that you know what resolution is 4k, let’s see how you can use 4K videos for your business.
Using 4K Videos For Your Business
Using 4k video ultra HD on your social media and YouTube channels can do wonders for your business. But that’s not all. You can also get 4K Ultra HD resolution videos embedded on your website. Some of the benefits include:
1. Enhanced Visual Impact: 4K videos bring a level of visual clarity and detail that can make your website’s content more engaging and visually striking.
2. Professional Image: By featuring high-quality 4K videos on your website, you convey a sense of professionalism and credibility, which can positively influence visitors’ perceptions of your business.
3. Improved User Experience: Viewers enjoy a superior experience with sharp, clear 4K videos, which can lead to increased time spent on your site and greater user satisfaction.
4. Competitive Edge: Utilizing 4K videos sets your business apart from competitors, especially if they are still using lower-quality content, helping you stand out in your industry.
5. SEO Benefits: High-quality video content can enhance your website’s search engine optimization (SEO), potentially boosting organic traffic and improving search rankings, ultimately attracting more visitors to your site.
Caution: Don’t Add Unoptimized 4K Videos To Your Website
Knowing what is 4K ultra HD resolution and just adding 4K videos to your website isn’t enough; in fact, it can be counterintuitive as videos in their raw form can have drawbacks. Some of these drawbacks include:
1. High Bandwidth Usage: Unoptimized 4K videos can consume excessive bandwidth, leading to slow loading times for your website, which can deter visitors.
2. Compatibility Issues: Some users may have devices or internet connections that struggle to handle 4K video playback, resulting in a poor user experience.
3. Storage Challenges: Large 4K video files can strain your website’s storage capacity, potentially leading to increased hosting costs.
4. Mobile User Experience: On mobile devices, unoptimized 4K videos might not display correctly, causing frustration for mobile users.
Should these issues deter you from utilizing 4K videos on your website? Absolutely not!
To counter these issues, you can work with a website development company that also has digital marketing experts. Web developers and digital marketers can optimize the 4K videos on your website to ensure that the drawbacks don’t affect your site and you reap the benefits of having videos.
The right experts can help you in addressing the challenges as follows:
1. Optimizing Videos for Web Delivery: Web developers can compress and optimize 4K videos, ensuring they load quickly and smoothly on your website without compromising quality. This minimizes bandwidth usage and maintains a fast site.
2. Responsive Design and Video Display: Your web developers will implement responsive design, making sure your 4K videos adapt seamlessly to different screen sizes and devices, guaranteeing a consistent and enjoyable viewing experience.
3. SEO-Friendly Integration: The digital marketing experts can optimize the 4K videos on your website for search engines. They will ensure your videos have the right metadata, such as titles, descriptions, and tags, improving search engine visibility and discoverability.
By enlisting the expertise of web development professionals and digital marketers, you can harness the full potential of 4K videos on your website, ensuring that they enhance your online presence without causing technical hiccups or drawbacks.
So whether you wish to use 4K videos for your social media and YouTube channels or on your business website, we at SynergyTop have the right web development and digital marketing experts to help you out.
Fill in the form below to schedule a consultation with our experts today!
