Celcom is a leading telecommunications provider in Malaysia and a member of the Axiata Group.
Established in 1988, the company provides:
As the organization expanded its digital services infrastructure, Celcom required a modernized prepaid mobile card ordering platform capable of supporting la...
Celcom required a B2C eCommerce solution capable of operating within a highly complex telecom architecture while supporting seamless integrations and strict delivery timelines.
The implementation needed to ensure uninterrupted operational workflows and rapid deployment without compromising system stability.
A customized Oracle ATG-based B2C eCommerce solution was developed to streamline prepaid card ordering workflows while integrating seamlessly with Celcom’s enterprise systems.
The implementation focused on scalability, system integration, operational efficiency, and timely deployment.
| Steps | Process Details | Deliverable |
|---|---|---|
| Oracle ATG B2C Commerce Development | A bespoke B2C commerce platform was developed using Oracle ATG to support prepaid mobile card ordering operations.
Capabilities included:
|
Result:
A stable and enterprise-ready B2C commerce ecosystem. |
| Siebel & OSB System Integration | The platform was integrated with:
Integration workflows enabled:
|
Result:
Efficient interoperability across enterprise systems. |
| Discount & Coupon Integration | Promotional functionality was implemented to support:
|
Result:
Improved customer engagement and flexible promotional operations. |
| Rapid Deployment & Workflow Optimization | The solution was designed and deployed within strict timelines to ensure market readiness and uninterrupted customer availability.
Focus areas included:
|
Result:
On-time delivery without compromising platform performance. |
Developed a scalable Oracle ATG-based B2C commerce ecosystem tailored for telecom operations.
Integrated telecom commerce workflows with Siebel and OSB enterprise systems.
Implemented flexible discount and coupon functionality for prepaid card purchases.
Delivered a complex enterprise commerce solution within aggressive implementation timelines.
The project was completed within the required timeframe, helping Celcom avoid delays in customer service availability.
Oracle ATG integration streamlined prepaid card ordering workflows and enhanced operational efficiency.
The integration with Siebel and OSB systems improved backend coordination and process management.
The simplified ordering and promotional workflows improved usability and customer engagement.
| Aspect | Before Solution | After Solution |
|---|---|---|
| Commerce Infrastructure | Limited prepaid ordering workflow | Oracle ATG-powered B2C platform |
| Enterprise Integration | Disconnected backend systems | Seamless Siebel & OSB integration |
| Promotional Features | Limited offer management | Discount & coupon integration |
| Deployment Efficiency | High implementation complexity | Streamlined rapid deployment |
| Customer Experience | Basic transaction workflows | Simplified prepaid card purchasing |
| Operational Scalability | Restricted system flexibility | Enterprise-ready telecom commerce ecosystem |
Oracle ATG
Siebel CRM, Oracle Service Bus (OSB)
B2C Commerce Platform
Prepaid Card Ordering
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