Overview

Machadalo, a seed-funded advertising technology company, wanted to streamline how it generated, managed, and converted business leads. Although the company offered innovative chatbot-based advertising solutions, it lacked a centralized platform to manage lead assignments, monitor lead progress, and enable collaboration across teams.

Without a structured lead management process, promising opportunities were often delayed or missed, impacting overall conversions and business growth.

SynergyTop designed and developed a modern SaaS, Web, and Mobile lead management platform that centralized lead operations, automated workflows, and integrated essential third-party services. The cloud-based solution enabled seamless collaboration, improved operational efficiency, and helped Machadalo increase lead conversions by approximately 40%.

Company Snapshot

Headquarters: Mumbai, India

Industry: Advertising Technology (Chatbots)

Project Snapshot

Service Type: SaaS, Web, and Mobile Architecture Development

Geographies Impacted: Global

Project Duration: Ongoing

Key Technology: Python, Angular, React JS, WordPress, MongoDB, AWS

SynergyTop-Developed-a-SaaS-Web-and-Mobile-Lead-Management-Platform-for-Machadalo

Client Background

Machadalo helps businesses reach highly targeted audiences through hyperlocal advertising campaigns powered by chatbot technology. The company identifies a client’s products, services, and target audience before segmenting cities into multiple hyperlocal regions to create customized advertising campaigns that maximize customer reach and engagement.

As the business expanded, Machadalo required a platform that could:

Centralize lead management across multiple businesses
Assign leads to the appropriate suppliers automatically
Track lead stages and follow-up activities
Improve collaboration across teams
Support SaaS, Web, and Mobile accessibility
Scale with increasing customers and business operations
Integrate seamlessly with third-party business tools

The platform was designed for:

Sales and business development teams
Advertising campaign managers
Multiple business clients using a SaaS model
Mobile and web users
Customer onboarding and lead lifecycle management

The Challenge

Machadalo’s rapid growth exposed several operational limitations that affected lead conversion and overall business efficiency.

Existing Problems

No centralized platform for storing and managing leads
Manual lead assignment resulted in delayed follow-ups
Qualified leads frequently went cold before reaching suppliers
Limited visibility into lead status across teams
Collaboration between stakeholders was inefficient
Existing systems lacked scalability for business expansion

Key Problems

Fragmented lead management process
Inefficient lead assignment workflow
Poor visibility into lead lifecycle
Collaboration challenges
Limited scalability
No unified SaaS, Web, and Mobile ecosystem

Our Solution

To modernize Machadalo’s lead management operations, SynergyTop developed a comprehensive SaaS, Web, and Mobile platform featuring:

Centralized lead management system
SaaS, Web, and Android applications
Cloud-native AWS architecture
Lead assignment and tracking workflows
Secure authentication using Auth0
Third-party integrations with Jira, Confluence, InVision, and GoTo Meeting
Twilio integration for communication
Stripe Payment Gateway integration
Scalable AWS cloud infrastructure using Amazon SES, SNS, CloudWatch, Load Balancer, and Amazon S3

The solution connected lead generation, customer onboarding, communication, and collaboration into a single cloud-based platform.

Architecture Workflow

Steps	Process Details	Deliverable
Platform Architecture Development	SynergyTop designed and developed a modern SaaS, Web, and Android architecture using Python, Angular, React JS, MongoDB, and AWS Cloud infrastructure. The solution was built to support multiple businesses with centralized lead management and scalable operations.	Result: A secure, scalable, cloud-based lead management ecosystem.
Lead Management Platform	A centralized system was developed to store, organize, assign, and track leads throughout the sales lifecycle. Sales teams could monitor lead progress and ensure timely follow-ups.	Result: Faster lead response times and improved lead conversion.
Cloud Infrastructure Deployment	AWS services including Amazon SES, SNS, CloudWatch, Load Balancer, and Amazon S3 were configured to provide high availability, scalability, monitoring, and secure storage.	Result: Reliable cloud infrastructure supporting business growth.
Third-Party Integrations	Jira, Confluence, InVision, GoTo Meeting, Twilio, Stripe, and Auth0 were integrated to improve collaboration, communication, authentication, and payment processing.	Result: A feature-rich platform supporting end-to-end business operations.
Multi-Platform Accessibility	The solution was deployed across SaaS, Web, and Mobile platforms, enabling users to manage leads and collaborate from anywhere.	Result: Seamless accessibility across devices and locations.

Key Innovations

Unified SaaS, Web & Mobile Platform

A centralized lead management ecosystem accessible across cloud, web, and mobile platforms.

Intelligent Lead Management

Lead assignment, tracking, and follow-up processes were centralized to improve sales efficiency.

Secure Cloud Infrastructure

AWS services combined with Auth0 authentication delivered a scalable and secure platform.

Business Collaboration Integrations

Jira, Confluence, InVision, and GoTo Meeting streamlined project coordination and team collaboration.

Feature-Rich Third-Party Ecosystem

Twilio and Stripe integrations enhanced customer communication and payment capabilities.

Results Achieved

40% Increase in Lead Conversions

The centralized lead management platform significantly improved lead assignment and follow-up efficiency, increasing lead conversion rates by approximately 40%.

Centralized Lead Operations

Sales teams gained complete visibility into lead information, assignments, and progress through a single platform.

Improved Team Collaboration

Integrated collaboration tools enabled better communication between stakeholders and project teams.

Scalable SaaS Platform

The cloud-based architecture supports onboarding multiple businesses while maintaining performance and reliability.

Long-Term Digital Growth

SynergyTop continues to provide ongoing maintenance, feature enhancements, and platform improvements, helping Machadalo innovate and remain competitive.

Before vs After

Aspect	Before Solution	After Solution
Lead Management	Manual and fragmented	Centralized SaaS platform
Lead Assignment	Delayed and inconsistent	Automated and organized
Lead Visibility	Limited	Real-time tracking
Collaboration	Disconnected tools	Integrated collaboration ecosystem
Platform Access	Limited accessibility	SaaS, Web & Mobile availability
Infrastructure	Limited scalability	AWS cloud-based architecture
Authentication	Basic	Secure Auth0 authentication
Business Growth	Difficult to scale	Multi-business SaaS platform

Tech Stack

Frontend

Angular, React JS, WordPress

Backend

Python

Database

MongoDB

Cloud & Hosting

AWS (Amazon SES, SNS, CloudWatch, Load Balancer, Amazon S3)

Integrations

Twilio, Stripe, Auth0, Jira, Confluence, InVision, GoTo Meeting

Conclusion

SynergyTop transformed Machadalo's lead management process by developing a modern SaaS, Web, and Mobile platform that centralized lead operations, streamlined collaboration, and improved customer onboarding. By integrating AWS cloud infrastructure, Auth0 authentication, Twilio, Stripe, and leading collaboration tools, the platform delivered a scalable and secure ecosystem for managing business growth. The result was a significant 40% increase in lead conversions, improved operational efficiency, and a future-ready platform that continues to evolve through SynergyTop's ongoing partnership with Machadalo.

SynergyTop Developed a SaaS, Web, and Mobile Lead Management Platform for Machadalo, Helping Increase Lead Conversions by 40%