September 09, 2026
An eco-conscious consumer brand wanted to launch an online store for its reusable paper towels made from natural cellulose and cotton. The products, available in multiple sizes and hand-designed patterns, required a modern eCommerce experience that reflected the brand’s sustainability values while making it easy for customers to browse, subscribe, and purchase online.
The client wanted more than a standard Shopify theme. They needed a custom-designed storefront with dynamic pricing, subscription capabilities, product recommendations, marketing integrations, and SEO best practices to support long-term growth.
To meet these objectives, SynergyTop designed and developed a fully customised Shopify store that combines engaging visuals, seamless shopping experiences, marketing automation, and conversion-focused functionality.
Headquarters: Undisclosed
Industry: eCommerce (Sustainable Consumer Products)
Service Type: Shopify Design & Development
Geographies Impacted: Global
Project Duration: Ongoing
Key Technology: Shopify, Photoshop, Klaviyo, Judge.me, Subify Subscriptions
>The client wanted a solution that could:
>The platform was designed for:
The client required a custom eCommerce solution capable of supporting product variants, subscriptions, and marketing integrations while maintaining a distinctive brand experience.
SynergyTop designed and developed a fully customised Shopify eCommerce store tailored to the client’s brand and business goals.
The solution included:
The result is a scalable Shopify store built to drive conversions, customer retention, and long-term organic growth.
| Steps | Process Details | Deliverable |
| UI/UX Design & Shopify Development | Designed custom website mockups in Photoshop before developing a bespoke Shopify storefront using custom code wherever required. | Result: A unique eCommerce experience that reflects the client’s sustainable brand identity. |
| Product & Subscription Management | Configured dynamic pricing for product variants and integrated the Subify Subscriptions App to enable recurring purchases with subscription discounts. | Result: Flexible purchasing options that encourage customer retention and repeat sales. |
| Customer Experience Enhancements | Implemented smart product search, product recommendations, embedded product videos, and Judge.me customer reviews to improve shopping experiences and increase conversions. | Result: Higher customer engagement and easier product discovery. |
| Marketing & Payment Integrations | Integrated Klaviyo for automated email campaigns and connected multiple payment gateways, including Shop Pay, PayPal, and Google Pay. Social media accounts were also linked to create a seamless customer journey. | Result: Improved marketing automation and simplified checkout experiences. |
| SEO Optimisation | Provided SEO recommendations covering keyword research, blog structure, internal linking, image optimisation, alt tags, and FAQ implementation. | Result: A search-friendly website designed to support long-term organic traffic growth. |
A fully customised storefront creates a distinctive shopping experience aligned with the brand’s identity.
Recurring purchase functionality encourages customer loyalty while increasing predictable revenue.
Automated pricing adjusts based on selected product variants for a seamless shopping experience.
Klaviyo powers automated customer journeys, including welcome emails, abandoned cart reminders, and order confirmations.
Product recommendations, customer reviews, smart search, and multiple payment options improve the buying experience and increase conversions.
A custom-designed Shopify store differentiates the brand from competitors and reinforces its sustainable identity.
The client launched its online store quickly and began selling products without unnecessary delays.
Subscriptions, upselling, reviews, and dynamic pricing create additional revenue opportunities and improve conversion rates.
Integrated marketing automation and social media connectivity strengthen customer relationships throughout the buying journey.
Optimised site structure and content recommendations provide a strong foundation for long-term search engine visibility.
| Aspect | Before Solution | After Solution |
| Website Design | Generic concept | Custom Shopify storefront |
| Product Pricing | Manual variant management | Dynamic variant-based pricing |
| Subscription Sales | Not available | Integrated recurring subscriptions |
| Customer Reviews | Limited social proof | Judge.me review integration |
| Marketing | Basic functionality | Automated Klaviyo email campaigns |
| Search Visibility | Limited SEO foundation | SEO-optimised eCommerce structure |
Shopify
Adobe Photoshop
Judge.me, Subify Subscriptions
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At SynergyTop, we are more than just an IT company; we are your strategic partner for digital success. With a passionate team of experts, we craft innovative solutions that drive your business forward.
contact@synergytop.com
+1 619-349-4911
