Project Description
About the client
TriMark is the USA’s largest restaurant supply company and provider of foodservice supplies, restaurant equipment, restaurant supplies, and design services. SynergyTop had previously worked for TriMark and a few of their other business divisions like TriMark Hockenbergs, R.W. Smith, etc.
Continuing our association with the brand, we were selected as the preferred partners for developing a bespoke solution for Premium Collections, a catalog portal for showcasing TriMark’s premium products.
Key Asks
Premier Collections had the following key asks from our technical team:
- A simple, stable, yet scalable solution that can seamlessly display their large number of products.
- Ensure search functionality on the platform which can help end-users quickly and effortlessly find the products they are looking for.
- Adding features like the PDF functionality and an option for requesting quotes.
Business Needs Synopsis
Based on our long association with TriMark and our deep understanding of Premier Collections’ needs, we outlined their core business needs as follows:
- An eCommerce and product cataloging platform that is in line with TriMark’s overall brand image.
- Carrying the restaurant supplies provider’s offline legacy into the digital world.
- Offerings a simple and efficient experience to end-users visiting the website.
SynergyTop’s Solution
Based on our discussions with the client and our understanding of their requirements, we delivered the following business solutions by leveraging OSCommerce as the key technology:
– Made use of the MySQL database to segregate categories, sub-categories, products and options.
– Deployed extended search functionality for the catalog with the keyword replacement feature that lets users quickly search for what they need. As a part of the intelligent search functionality, the following custom solutions were extended –
1. Faceted search was inculcated
2. When a user searches for one product, related or replacement items are also shown in search to offer multiple options are available.
3. Typo-free was implemented and even if the user enters incorrect spellings, autocorrect ensures the right items are displayed
4. If there are no products for the user’s current search query, the system captures those keywords to help add those in-demand categories or reassign the tags to items to make the search better.
– To capture the screenshot of the entire product page and display it in an aesthetic manner the PDF feature was used.
– To ensure conversions for Premier Collections, the products were showcased with a Request a Quote feature so that visitors can shop for what they need right then and there.
Business Benefits
With our complete suite of eCommerce development services, the client received the following business benefits:
- TriMark and Premier Collection’s real-world legacy was enhanced in the online space with our user-friendly and aesthetically-pleasing eCommerce solution.
- Due to the use of the Request a Quote feature, the client can get direct conversions from the catalog.
- The supreme search functionality ensures that customers don’t return empty-handed because they couldn’t find what they were looking for.
You can also check out this case study as featured on SynergyTop DesignRush profile.
About SynergyTop
SynergyTop is a leading IT services company that provides future-ready digital solutions and enables digital commerce for its enterprise customers. Our certified digital and domain experts deliver custom digital solutions on website UX/UI, mobile application, PWAs, and E-Commerce; managed cloud services and custom ERP development.
Founded in 2014 and Headquartered in San Diego, SynergyTop has delivered over +200 websites, +50 mobile applications, and +100 eCommerce platforms for small and medium-size customers from Retail, Healthcare, Solar Power and Energy, Construction, and Manufacturing Industry. We have received many industry awards and recognitions from leading publications. Combining our unmatched experience, fast-paced execution ability, and passionate team of domain experts, make us the partner of choice for our customers in their digitalization journey to grow and prepare for the future.
Write to us at info@synergytop.com
