SynergyTop Team Carried Out Shopify Customizations For Hair Extension Providers In The US and Australia

Hair extensions are in vogue among the masses today. And that has led to a lot of hair extension parlors and eStores popping up. To help our clients – one based in the US and another in Australia – stand out, our team of eCommerce developers carried out Shopify customizations. With these customizations, our clients aimed to target the right audience and grow their clientele for morally sourced, hand-created hair extension arrangements.

Client’s Goals

Our clients – Babe Hair Extensions from the US and Evoke Hair Extensions from Australia – have roughly similar goals, which included – 

• A Shopify shopfront that would help them create a solid digital presence.
• Customizations that would help them stand out. 
• Integration with a user-generated review-taking platform as well as subscription form integration.
• Smart search functionality was implemented in the stores to boost eCommerce conversion rates.

The Challenge

Given that hair extensions have become a common commodity, there are a lot of service providers who offer seemingly similar products. Both our clients were facing the similar challenge of “standing out amongst the crowd of competitors” in their respective geographical markets.

Tech stack

Other than using Shopify as the base platform for creating eCommerce stores for our clients, we also leveraged the following technologies, plugins, and platforms –

The solution

Based on our client’s needs, our team of Shopify developers delivered the following solution to our clients –

• Designed and developed a home page, collection page, product page, and other pages on their eCommerce website.
• Integrated Yotpo review slider in the store.
• Integrated the Klaviyo subscription form on the home page.
• Integrated the smart product search and filter solution on the collections page.
• Created a custom mega menu

The results

With our dedicated custom design and development services, our clients could create a distinctive digital presence and present an aesthetically pleasing, technically sound, and feature-loaded eCommerce store to their end-users. 

You can check out the home page we created for Babe Hair Extensions below: