Driving Digitalization For A Philippines-based Automotive Tire Supplier With A Magento 2-Powered eCommerce Portal

About the Client

Our client is a leading distributor of high-quality automotive tires and industrial lubricants in the Philippines. With a legacy spanning over two decades, the company has consistently introduced world-class brands to the country, strengthening the automotive and lubricants segment. Their mission is to bring global products to the Philippines and ensure accessibility through an extensive distribution network and a highly skilled workforce.

Key Challenges

During our initial discussions, the client highlighted the following challenges:

• Limited online presence, which was restricting their ability to build a digital identity that complements their strong offline legacy.
• Difficulty in reaching wider audiences without a digital platform.
• A need to expand their network through collaborations and partner stores, which required a robust online system.

Business Needs Synopsis

Based on these challenges, we identified the following business needs:

• A comprehensive eCommerce store to sell automotive tires and lubricants across the Philippines.
• A modern website to strengthen their digital presence and reinforce their brand legacy.
• A mobile app to reach broader audiences and ensure round-the-clock accessibility.

SynergyTop’s Solution

We provided technology consultation and digital transformation guidance to help the client transition from an offline-only model to a hybrid (online + offline) business strategy. Our solutions include:

• Development of a Magento 2-powered eCommerce platform to expand customer reach and streamline sales.
• A feature-rich website serving as the first point of contact for buyers and potential partners. Key integrations include Magedelight, Webkul Plugin, Google API, and PayPal.
• An in-progress cross-platform mobile application to further enhance digital engagement and accessibility.

Business Benefits

Though the website, eCommerce portal, and mobile app are still under development, early projections suggest significant benefits, including:

• Expanded reach beyond their original offline business model.
• Increase in inbound leads from the website and more sales via the eCommerce portal.
• Boost in brand awareness and customer engagement through the mobile app.

About SynergyTop

SynergyTop is a leading IT services company delivering future-ready digital solutions and enabling digital commerce for enterprises worldwide. Our certified experts specialize in website UX/UI, mobile apps, PWAs, eCommerce, managed cloud services, and custom ERP development.

Since 2014, headquartered in San Diego, we have delivered over 200+ websites, 50+ mobile apps, and 100+ eCommerce platforms across industries like Retail, Healthcare, Energy, Construction, and Manufacturing. Recognized by leading publications, SynergyTop is the trusted partner for businesses embarking on their digital transformation journey.

Write to us at info@synergytop.com