September 09, 2026
As large-scale foodservice equipment suppliers continue to digitize operations, modern eCommerce platforms have become essential for delivering seamless purchasing experiences, efficient product discovery, and integrated backend management.
Hockenbergs, a long-established foodservice equipment and supplies provider in the United States, required a complete digital transformation to modernize its outdated eCommerce ecosystem and improve customer engagement.
To address these challenges, a next-generation eCommerce website and web application were developed with advanced product categorization, enhanced search functionality, ERP integration, and customer-centric operational features.
The result was a scalable digital commerce platform that improved user experience, streamlined backend workflows, and contributed to increased online sales.
Hockenbergs is a US-based dealer of foodservice equipment and supplies with over 100 years of industry experience.
The company specializes in:
Following its acquisition by TriMark in 2017, Hockenbergs became the 14th division of TriMark and sought to modernize its digital commerce infrastructure to align with enterprise operational standards.
Hockenbergs’ existing eCommerce platform suffered from usability limitations, poor product organization, and outdated customer workflows that negatively impacted conversions and operational efficiency.
The organization required a scalable and customer-focused digital commerce solution capable of handling a large product inventory while integrating seamlessly with backend ERP systems.
A modern eCommerce website and web application were developed to streamline product discovery, improve purchasing workflows, and optimize backend operations through ERP integration.
The solution focused on usability, operational efficiency, and scalable digital commerce infrastructure.
| Steps | Process Details | Deliverable |
|---|---|---|
| eCommerce Website & Web App Redesign | The existing website and web application were redesigned with a modern user interface and improved shopping workflows. Enhancements included:
| Result: A more intuitive and engaging digital commerce experience. |
| SAP ERP Integration | The platform was integrated with SAP ERP to streamline order processing and backend operational workflows. Integrated processes included:
| Result: Improved operational efficiency and streamlined business workflows. |
| Product Categorization & Catalog Optimization | Over 40,000 products were categorized and cataloged into a structured hierarchy to improve navigation and searchability. Capabilities included:
| Result: Simplified product discovery and faster purchasing workflows. |
| Advanced Search Functionality | An advanced search system was implemented to deliver more accurate and efficient search results. Features included:
| Result: Reduced search friction and improved customer satisfaction. |
| Customer-Centric Feature Development | Additional customer-focused features were integrated into the platform, including:
| Result: Enhanced customer convenience and streamlined purchasing management. |
Integrated SAP ERP to synchronize backend inventory, sales, and order management workflows.
Implemented structured product categorization and intelligent search capabilities for faster order placement.
Added operational tools and personalized workflows to improve customer purchasing experiences.
Built a future-ready digital commerce ecosystem capable of supporting enterprise-level operations.
The redesigned eCommerce platform and enhanced user experience contributed to improved sales performance.
Advanced search and organized product hierarchies reduced the time required for customers to find and order products.
Streamlined workflows and customer-focused features enhanced overall user experience and convenience.
SAP ERP integration improved inventory management, order processing, and operational efficiency.
Before vs After
| Aspect | Before Solution | After Solution |
|---|---|---|
| Website Experience | Outdated & low-converting | Modern & conversion-focused |
| Product Discovery | Poor categorization | Structured product hierarchy |
| Search Functionality | Limited & inaccurate | Advanced search system |
| Order Management | Fragmented workflows | SAP ERP integrated operations |
| Customer Features | Basic purchasing experience | Personalized customer tools |
| Operational Efficiency | Manual backend coordination | Streamlined ERP-driven workflows |
eCommerce Website & Web App
SAP ERP
B2B Commerce Platform
Advanced Product Search
SynergyTop Revitalized a Creative Learning Platform for Kids
Read More...
SynergyTop Enhances IT Service Management with Custom Autotask Integration and Intelligent SLA Tracking
Read More...
SynergyTop Empowers a Leading Construction Company with a Robust SaaS and Mobile App Solution for Construction Project Management
Read More...
At SynergyTop, we are more than just an IT company; we are your strategic partner for digital success. With a passionate team of experts, we craft innovative solutions that drive your business forward.
contact@synergytop.com
+1 619-349-4911
